153,000 Orders in 5 Months for a Major Food Delivery Network

This case reveals how I supported one of the largest food delivery chains in scaling their digital performance. Over five months, I generated 153,000 orders through a carefully crafted performance marketing strategy across Google Ads and Facebook Ads. By combining conversion-focused advertising with brand awareness campaigns and market research, I delivered measurable results while staying within the target CPA.

Numbers

With a €127,000 advertising budget, I delivered 153,000+ orders, maintaining a strong cost-efficiency. Monthly traffic reached 215,000 visitors, with a 16% conversion rate leading to over 35,500 monthly orders.

153000

Sales

127000

Budget, €

Tasks

The main goals were to increase order volume, maintain the target CPA, and support broader growth through media campaigns and strategic research. I took full responsibility for developing the strategy, managing the media budget, launching campaigns, and optimizing performance across platforms.

01

Strategic Media Planning

Created performance-driven media plans aligned with growth and branding goals.

02

Conversion-Oriented Campaign Management

Launched, managed, and optimized advertising campaigns across Google Ads and Facebook Ads to generate orders at scale.

03

Market Research & Testing

Conducted audience and competitor research, testing different messaging and creatives to find what worked best.

Solutions

To reach ambitious targets, I applied a full-funnel performance strategy—balancing direct sales campaigns with brand visibility efforts and agile budget management between website and mobile app traffic.

Cross-Platform Strategy Execution

Combined search, display, and social ad formats to capture attention across customer touchpoints.

Mobile App and Web Traffic Optimization

Focused on both website and app channels, optimizing for smooth user journeys and conversion paths.

Smart Budget Distribution

Monitored and shifted ad spend in real-time to keep CPA within target while driving maximum sales.

This is one of the largest projects I’ve ever worked on—and I’m proud to still be part of it. Being deeply involved in the food delivery industry at this level has been both challenging and incredibly rewarding.

OUR SIMPLE PROCESS

Week 1
Project Kickoff
In the initial weeks, TechGrowth and Outgrid identified challenges in outdated online visibility and market differentiation. A kickoff meeting set the tone, leading to collaborative planning sessions that outlined project goals, scope, and timelines.
Week 2
Strategy Development
Conducted comprehensive market research and formulated a strategic plan. The teams simplified the project blueprint, assigned necessary resources, and concluded the assembly of the project team.
Week 3
Execution and Testing
The project executed the plan, focusing on redesign and content optimization. Were dedicated to rigorous testing, internally and through a beta version release, addressing issues promptly.

Monthly Metrics

High-Volume Traffic, High-Impact Results

215000

Visitors

16

Conversion rate, %

35500

Sales

This project challenged me to scale fast and manage performance under pressure. Running everything on my own—strategy, setup, optimization—made every result more meaningful. I’m proud to have delivered consistently high results and helped a major brand hit its ambitious goals. It’s a true performance marketer’s dream.

Lasha Goduadze

Media Buyer