Expanding Reach: 4,000+ Leads for Legal Services in 10+ Countries

In this case, we detail how we successfully generated over 4,000 qualified leads for a legal services company over 36 months. By targeting more than 10 countries and focusing on niche legal services, we created and optimized Google Ads campaigns that delivered consistent results. Thanks to a well-developed strategy, continuous testing, and creative approaches, the project achieved significant growth and a high conversion rate.

Numbers

With a total ad budget exceeding $60,000, we generated 4,000+ leads, demonstrating the efficiency of the campaigns. On average, the website attracted 1,200 visitors monthly, with a 10% conversion rate resulting in 120 inquiries per month.

4000

Leads

60000

Budget, $

Tasks

The client needed to generate leads for niche legal services while expanding their reach to more than 10 countries. Our tasks were to develop a global strategy, optimize campaigns, and implement creative advertising approaches to drive conversions in different markets.

01

Developing a Global Advertising Strategy

Created a comprehensive plan to target multiple countries while focusing on specific legal niches.

02

Creative Campaign Setup & Testing

Launched and tested various ad formats, headlines, and targeting options to optimize for each country’s audience.

03

Scaling & Optimization

Gradually scaled campaigns while refining targeting and ad creatives to maintain cost-efficiency and lead quality.

Solutions

To ensure maximum efficiency across diverse markets, we relied on continuous testing, creative ad variations, and performance-based adjustments. This adaptive approach allowed us to generate steady, high-quality leads while maintaining a competitive cost per acquisition.

Precise Geo-Targeting for Global Reach

Tailored campaigns for more than 10 countries, ensuring relevance and resonance with local audiences.

A/B Testing for Creative Optimization

Ran systematic tests on ad copy, visuals, and targeting to maximize engagement and conversion rates.

Ongoing Campaign Scaling

Increased budgets and expanded reach while maintaining a strong return on investment (ROI).

The successful results of this project were achieved through constant testing and creative approaches, which allowed us to adapt and thrive in highly competitive markets.

OUR SIMPLE PROCESS

Week 1
Project Kickoff
In the initial weeks, TechGrowth and Outgrid identified challenges in outdated online visibility and market differentiation. A kickoff meeting set the tone, leading to collaborative planning sessions that outlined project goals, scope, and timelines.
Week 2
Strategy Development
Conducted comprehensive market research and formulated a strategic plan. The teams simplified the project blueprint, assigned necessary resources, and concluded the assembly of the project team.
Week 3
Execution and Testing
The project executed the plan, focusing on redesign and content optimization. Were dedicated to rigorous testing, internally and through a beta version release, addressing issues promptly.

Monthly Metrics

Consistent Global Growth

1200

Visitors

10

Conversion rate, %

120

Quality leads

This project showcased the power of strategic global targeting. Working with niche legal services in multiple countries required constant adaptation and innovation. Through continuous testing and optimization, we not only achieved strong lead generation results but also helped the client build a presence in competitive markets. This experience reaffirmed the value of a creative, data-driven approach in scaling campaigns internationally.

Lasha Goduadze

Media Buyer