8,000+ Leads for a Solar Panel Installation Business in 24 Months

This case study highlights the success of a long-term lead generation strategy for a solar panel installation company. Over 24 months, we developed and optimized advertising campaigns on Google Ads and Facebook Ads, generating over 8,000 high-quality leads while maintaining cost-efficiency. Through constant testing, creative approaches, and precise targeting, we achieved outstanding growth and a steady flow of inquiries.

Numbers

With a budget of just over $4,000, we generated 8,000+ leads, proving the efficiency of our data-driven approach. Each month, the website attracted 5,000 visitors, converting at an average rate of 5%, leading to approximately 250 qualified inquiries per month.

8000

Leads

4000

Budget, $

Tasks

The client aimed to attract high-quality leads in a specific geographic area. To achieve this, we focused on developing an effective strategy, crafting compelling ad creatives, launching and scaling campaigns, and continuously optimizing performance.

01

Developing a Long-Term Growth Strategy

Designed a sustainable lead generation strategy that adapted to market trends and customer behavior.

02

Continuous Creative Testing & Optimization

Experimented with ad formats, visuals, and messaging to maximize engagement and conversion rates.

03

Scaling Advertising Campaigns

Gradually increased budgets and expanded reach while maintaining cost-efficiency and lead quality.

Solutions

The success of this project was driven by an agile approach—constant A/B testing, creative ad variations, and data-driven campaign adjustments allowed us to scale lead generation effectively.

A/B Testing for Maximum Performance

Ran systematic tests on headlines, images, and targeting parameters to find the best-performing combinations.

Multi-Channel Approach for Broader Reach

Leveraged both Google Ads and Facebook Ads to capture leads across different intent stages.

Ongoing Optimization for Cost Efficiency

Used real-time performance tracking to refine bids, audience segments, and ad creatives, ensuring maximum ROI.

The outstanding results of this project were made possible through rigorous testing and a creative approach to advertising, proving that innovation and adaptability are key to long-term success.

OUR SIMPLE PROCESS

Week 1
Project Kickoff
In the initial weeks, TechGrowth and Outgrid identified challenges in outdated online visibility and market differentiation. A kickoff meeting set the tone, leading to collaborative planning sessions that outlined project goals, scope, and timelines.
Week 2
Strategy Development
Conducted comprehensive market research and formulated a strategic plan. The teams simplified the project blueprint, assigned necessary resources, and concluded the assembly of the project team.
Week 3
Execution and Testing
The project executed the plan, focusing on redesign and content optimization. Were dedicated to rigorous testing, internally and through a beta version release, addressing issues promptly.

Monthly Metrics

Consistent Growth with Scalable Results

5000

Visitors

5

Conversion rate, %

250

Quality leads

This project reinforced the importance of continuous testing and innovation. By constantly refining our creatives, messaging, and targeting, we ensured sustainable lead generation and long-term business growth. Seeing the steady increase in high-quality inquiries over two years was incredibly rewarding, proving that a well-structured strategy and creative approach can drive remarkable success.

Lasha Goduadze

Media Buyer