8,000+ Leads
for a Solar Panel Installation Business in 24 Months
This case study highlights the success of a long-term lead generation strategy for a solar panel installation company. Over 24 months, we developed and optimized advertising campaigns on Google Ads and Facebook Ads, generating over 8,000 high-quality leads while maintaining cost-efficiency. Through constant testing, creative approaches, and precise targeting, we achieved outstanding growth and a steady flow of inquiries.
Numbers
With a budget of just over $4,000, we generated 8,000+ leads, proving the efficiency of our data-driven approach. Each month, the website attracted 5,000 visitors, converting at an average rate of 5%, leading to approximately 250 qualified inquiries per month.
Leads
Budget, $
Tasks
The client aimed to attract high-quality leads in a specific geographic area. To achieve this, we focused on developing an effective strategy, crafting compelling ad creatives, launching and scaling campaigns, and continuously optimizing performance.
01
Designed a sustainable lead generation strategy that adapted to market trends and customer behavior.
02
Experimented with ad formats, visuals, and messaging to maximize engagement and conversion rates.
03
Gradually increased budgets and expanded reach while maintaining cost-efficiency and lead quality.
Solutions
The success of this project was driven by an agile approach—constant A/B testing, creative ad variations, and data-driven campaign adjustments allowed us to scale lead generation effectively.
A/B Testing for Maximum Performance
Ran systematic tests on headlines, images, and targeting parameters to find the best-performing combinations.
Multi-Channel Approach for Broader Reach
Leveraged both Google Ads and Facebook Ads to capture leads across different intent stages.
Ongoing Optimization for Cost Efficiency
Used real-time performance tracking to refine bids, audience segments, and ad creatives, ensuring maximum ROI.
The outstanding results of this project were made possible through rigorous testing and a creative approach to advertising, proving that innovation and adaptability are key to long-term success.
OUR SIMPLE PROCESS
Week 1
Week 2
Week 3
Monthly Metrics
Consistent Growth with Scalable Results
Visitors
Conversion rate, %
Quality leads






This project reinforced the importance of continuous testing and innovation. By constantly refining our creatives, messaging, and targeting, we ensured sustainable lead generation and long-term business growth. Seeing the steady increase in high-quality inquiries over two years was incredibly rewarding, proving that a well-structured strategy and creative approach can drive remarkable success.

Lasha Goduadze
Media Buyer