4,210 Sales for an Australian Flower & Gift Shop in 12 Months

This case showcases how we helped an Australian online store specializing in flower and sweet bouquet delivery achieve significant sales growth. Over 12 months, our Google Ads strategy generated 4,210 sales with an impressive 18% conversion rate. By continuously optimizing and scaling campaigns, we ensured sustainable and profitable business growth.

Numbers

With a budget of $11,200, we achieved 4,210 sales, maintaining an exceptional conversion rate of 18%. The website attracted 2,000 visitors per month, translating into approximately 350 sales monthly.

4210

Sales

11200

Budget, $

Tasks

The goal was to establish a steady flow of online sales through Google Ads. Our main tasks included crafting a high-performing advertising strategy, optimizing campaign performance, and scaling operations to increase profitability.

01

Developing a Performance-Driven Strategy

Built a Google Ads plan focused on high-intent audiences searching for flower and gift deliveries.

02

Optimizing Campaigns for High Conversion Rates

Continuously refined keyword targeting, bidding strategies, and ad creatives to maximize sales.

03

Scaling and Expanding Reach

Increased budget allocation and adjusted targeting to grow monthly sales while maintaining efficiency.

Solutions

A structured and data-driven approach ensured consistent sales growth. By analyzing conversion patterns and refining our ad strategy, we maximized return on ad spend (ROAS) and business profitability.

Advanced Audience Targeting

Used precise demographic and behavioral targeting to reach customers ready to purchase.

Conversion-Optimized Ad Creatives

Designed compelling ads with strong calls to action that resonated with buyers.

Continuous Campaign Optimization

Monitored performance metrics and fine-tuned campaigns to sustain high conversion rates.

The project's success was achieved through a methodical and detail-oriented approach, proving that consistent optimization and strategic planning drive long-term e-commerce growth.

OUR SIMPLE PROCESS

Week 1
Project Kickoff
In the initial weeks, TechGrowth and Outgrid identified challenges in outdated online visibility and market differentiation. A kickoff meeting set the tone, leading to collaborative planning sessions that outlined project goals, scope, and timelines.
Week 2
Strategy Development
Conducted comprehensive market research and formulated a strategic plan. The teams simplified the project blueprint, assigned necessary resources, and concluded the assembly of the project team.
Week 3
Execution and Testing
The project executed the plan, focusing on redesign and content optimization. Were dedicated to rigorous testing, internally and through a beta version release, addressing issues promptly.

Monthly Metrics

Sustainable Growth with High Conversions

2000

Visitors

18

Conversion rate, %

350

Sales

This project demonstrated the power of precise targeting and structured campaign optimization. Seeing an 18% conversion rate in a highly competitive market reaffirmed the importance of continuous testing and strategic scaling. This success story proves that a well-managed ad campaign can create lasting results for an e-commerce business.

Lasha Goduadze

Media Buyer