Telegram is one of the most underrated advertising platforms in 2025 — and it can become your top source of affordable leads. Compared to Meta, TikTok, or Google, Telegram has lower competition, more focused user attention, and highly engaged communities.
But it’s not plug-and-play. Telegram doesn’t forgive sloppy setups. If you choose the wrong format or audience, your budget can vanish fast with no return. In this article, I’ll share a step-by-step checklist for launching successful Telegram ad campaigns, based on real-world experience and proven strategies.
How Telegram Ads Work and What You Should Know About the Algorithm
Telegram Ads — the official advertising platform — launched in 2023 and continues to evolve. Its algorithm matches ads to channel content, not to user behavior or demographics like Meta does.
🔹 No targeting by interests or demographics
🔹 Ads are text-only (in the official platform)
🔹 The algorithm decides which channels will display your ads
🔹 You pay per impression, not per click or conversion
🔥 Takeaway: Telegram Ads doesn’t follow a typical performance model. You need the right message and a post-click strategy (chatbots, channels, retargeting) to succeed.
Which Ad Formats Perform Best
There are two main ways to run Telegram ads:
✅ Official Telegram Ads Platform
Best for large brands, reach-focused campaigns, and promoting bots or public channels. Appears as a short text ad with a button.
✅ Direct Media Buys from Channel Admins
The most effective format for small to mid-sized businesses. Benefits include:
— Access to “warm” niche audiences
— Control over the look and style of the placement
— Ability to include visuals, GIFs, custom buttons, and links
🔥 In 2025, top-performing formats include:
— Native posts styled like regular channel content
— Info-based offers (specials, news, case studies)
— Promo via bots using structured message sequences
Where to Buy Ads: Telegram Ads vs. Direct Channel Buys
📌 Telegram Ads Platform:
🔹 Pros: scalable, transparent metrics, automated delivery
🔹 Cons: limited creative options (text only), no granular control over audience
📌 Direct Channel Buys (manual):
🔹 Pros: flexible formats, better creative control, precise targeting
🔹 Cons: time-consuming, risk of dealing with non-trusted admins
🔥 Best strategy: Combine both — use Telegram Ads for reach and manual placements for targeted, high-quality traffic.
Why Some Telegram Ad Campaigns Waste Budget — and How to Avoid It
❌ Vague or emotionless messaging
❌ Ad looks too “salesy” and not native to the channel
❌ No clear offer or call to action
❌ Link leads to a page that isn’t mobile-optimized
❌ No post-click strategy (empty channel or broken bot)
✅ To succeed, make sure to:
— Write a strong headline and clear CTA
— Sound human, not corporate
— Include micro-stories, examples, or social proof
— Test all landing links on mobile before launch
— Use a bot or a channel to continue the user journey and build trust
How Retargeting Works in Telegram and How to Set It Up
Telegram doesn’t have a pixel or tracking system like Meta or Google. But retargeting is possible — if you build your own structure.
✅ Use a Telegram bot integrated with analytics (e.g., BotHub, SendPulse, Manybot)
✅ Build audiences based on:
— Button clicks
— Message view time
— Bot conversation steps
✅ After initial interaction, send segment-based follow-ups or new offers
🔥 Telegram is about longer user journeys, so prepare for multiple touchpoints, not instant conversions.
Conclusion
Telegram in 2025 is a high-potential performance marketing channel — but it works on different principles than Meta or Google.
🔹 It’s not the algorithm, it’s your message and what happens after the click
🔹 Best results come from native placements in real channels + bots that nurture leads
🔹 Testing, flexibility, and a smart communication sequence are key to success
🚀 Want to launch an effective Telegram Ads campaign?
📩 Request a free consultation — I’ll help you build a profitable ad funnel without wasting your budget in the first few days.
