{"id":2768,"date":"2025-05-21T09:39:24","date_gmt":"2025-05-21T06:39:24","guid":{"rendered":"https:\/\/goduadze.com\/ga4-in-2025-how-to-read-the-data-correctly-and-stop-wasting-budget\/"},"modified":"2025-05-21T09:41:49","modified_gmt":"2025-05-21T06:41:49","slug":"ga4-in-2025-how-to-read-the-data-correctly-and-stop-wasting-budget","status":"publish","type":"post","link":"https:\/\/goduadze.com\/uk\/ga4-in-2025-how-to-read-the-data-correctly-and-stop-wasting-budget\/","title":{"rendered":"GA4 \u0443 2025: \u044f\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0447\u0438\u0442\u0430\u0442\u0438 \u0434\u0430\u043d\u0456, \u0449\u043e\u0431 \u043d\u0435 \u0437\u043b\u0438\u0432\u0430\u0442\u0438 \u0431\u044e\u0434\u0436\u0435\u0442"},"content":{"rendered":"\n

\u0423 2025 \u0440\u043e\u0446\u0456 Google Analytics 4 (GA4)<\/strong> \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0437\u0430\u043c\u0456\u043d\u0438\u0432 Universal Analytics, \u0456 \u0431\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0456\u0432 \u0443\u0436\u0435 \u043f\u0435\u0440\u0435\u0439\u0448\u043b\u0438 \u043d\u0430 \u043d\u043e\u0432\u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0443. \u041f\u0440\u043e\u0442\u0435 \u0432\u0435\u043b\u0438\u043a\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432 \u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0434\u043e\u0441\u0456 \u043d\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 GA4 \u043d\u0430 \u043f\u043e\u0432\u043d\u0443<\/strong>.<\/p>\n\n\n\n

\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442?
\u2014 \u041d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f
\u2014 \u041f\u043e\u043c\u0438\u043b\u043a\u043e\u0432\u0430 \u043e\u0446\u0456\u043d\u043a\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439
\u2014 \u0417\u043b\u0438\u0442\u0456 \u0431\u044e\u0434\u0436\u0435\u0442\u0438<\/p>\n\n\n\n

\u0423 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456 \u044f \u043f\u043e\u043a\u0430\u0436\u0443, \u044f\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 GA4 \u0443 2025 \u0440\u043e\u0446\u0456<\/strong>, \u044f\u043a\u0456 \u0437\u0432\u0456\u0442\u0438 \u0434\u0456\u0439\u0441\u043d\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0454\u0440\u0443, \u044f\u043a \u0443\u043d\u0438\u043a\u043d\u0443\u0442\u0438 \u043f\u0430\u0441\u0442\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0443 \u0442\u0430 \u043a\u0443\u0434\u0438 \u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044f, \u0449\u043e\u0431 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u201c\u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0438\u201d<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0429\u043e \u0437\u043c\u0456\u043d\u0438\u043b\u043e\u0441\u044f \u0432 GA4 \u0456 \u0447\u043e\u043c\u0443 \u0446\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e<\/strong><\/h2>\n\n\n\n

GA4 \u043f\u0440\u0430\u0446\u044e\u0454 \u043d\u0435 \u043d\u0430 \u0431\u0430\u0437\u0456 \u0441\u0435\u0441\u0456\u0439, \u0430 \u043d\u0430 \u0431\u0430\u0437\u0456 \u043f\u043e\u0434\u0456\u0439 (events)<\/strong>. \u0426\u0435 \u0434\u0430\u0454 \u0431\u0456\u043b\u044c\u0448\u0435 \u0433\u043d\u0443\u0447\u043a\u043e\u0441\u0442\u0456, \u0430\u043b\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u043f\u043b\u0443\u0442\u0430\u043d\u0438\u043d\u0443 \u0434\u043b\u044f \u0442\u0438\u0445, \u0445\u0442\u043e \u0437\u0432\u0438\u043a \u0434\u043e Universal Analytics.<\/p>\n\n\n\n

\u0413\u043e\u043b\u043e\u0432\u043d\u0456 \u0437\u043c\u0456\u043d\u0438:<\/p>\n\n\n\n

    \n
  • \u0412\u0441\u044f \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u2014 \u0446\u0435 \u043f\u043e\u0434\u0456\u0457 \u0437 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438<\/strong><\/li>\n\n\n\n
  • \u041d\u0435\u043c\u0430\u0454 \u0447\u0456\u0442\u043a\u043e\u0433\u043e \u043f\u043e\u0434\u0456\u043b\u0443 \u043d\u0430 “\u0441\u0435\u0430\u043d\u0441\u0438” \u0439 “\u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438” \u044f\u043a \u0443 \u0441\u0442\u0430\u0440\u0456\u0439 \u0432\u0435\u0440\u0441\u0456\u0457<\/li>\n\n\n\n
  • \u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u044f \u0437\u043c\u0456\u043d\u0438\u043b\u0430\u0441\u044f<\/strong> \u2014 \u0442\u0435\u043f\u0435\u0440 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0430 \u043d\u0430\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u201cdata-driven attribution\u201d<\/li>\n\n\n\n
  • \u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0456 \u0437\u0432\u0456\u0442\u0438 \u043d\u0435 \u0437\u0430\u0432\u0436\u0434\u0438 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443 \u043a\u0430\u0440\u0442\u0438\u043d\u0443<\/li>\n<\/ul>\n\n\n\n

    1. \u041f\u043e\u0447\u043d\u0456\u0442\u044c \u0456\u0437 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0445 \u0446\u0456\u043b\u0435\u0439 (\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439)<\/strong><\/h3>\n\n\n\n

    GA4 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0437\u0431\u0438\u0440\u0430\u0454 \u0431\u0430\u0437\u043e\u0432\u0456 \u043f\u043e\u0434\u0456\u0457, \u0430\u043b\u0435 \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0432\u0440\u0443\u0447\u043d\u0443 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u0432\u0430\u0436\u043b\u0438\u0432\u0456 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/strong>, \u044f\u043a\u0456 \u0431\u0443\u0434\u0443\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438:<\/p>\n\n\n\n

      \n
    • \u041d\u0430\u0434\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0444\u043e\u0440\u043c\u0438<\/li>\n\n\n\n
    • \u041a\u043b\u0456\u043a \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u201c\u0417\u0430\u043b\u0438\u0448\u0438\u0442\u0438 \u0437\u0430\u044f\u0432\u043a\u0443\u201d)<\/li>\n\n\n\n
    • \u0417\u0430\u043f\u0443\u0441\u043a \u0447\u0430\u0442\u0443<\/li>\n\n\n\n
    • \u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438<\/li>\n\n\n\n
    • \u041f\u043e\u043a\u0443\u043f\u043a\u0430<\/li>\n<\/ul>\n\n\n\n

      \u0412\u0430\u0436\u043b\u0438\u0432\u043e: \u043d\u0435 \u043f\u043b\u0443\u0442\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0437 \u043f\u0440\u043e\u0441\u0442\u043e\u044e \u043f\u043e\u0434\u0456\u0454\u044e<\/strong> \u2014 \u0432 GA4 \u0446\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043e\u043a\u0440\u0435\u043c\u043e \u043f\u043e\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u044f\u043a \u201cconversion\u201d.<\/p>\n\n\n\n

      2. \u0410\u043d\u0430\u043b\u0456\u0437\u0443\u0439\u0442\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0447\u0435\u0440\u0435\u0437 \u043f\u043e\u0434\u0456\u0457, \u0430 \u043d\u0435 \u0441\u0435\u0441\u0456\u0457<\/strong><\/h3>\n\n\n\n

      \u0423 GA4 \u0441\u0435\u0430\u043d\u0441\u0438 \u2014 \u043d\u0435 \u0433\u043e\u043b\u043e\u0432\u043d\u0435<\/strong>. \u042f\u043a\u0449\u043e \u0432\u0438 \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0454\u0442\u0435 \u0443\u0441\u043f\u0456\u0448\u043d\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043b\u0438\u0448\u0435 \u0437\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0447\u0438 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a \u2014 \u0432\u0438 \u0431\u0430\u0447\u0438\u0442\u0435 \u043b\u0438\u0448\u0435 \u0432\u0435\u0440\u0445\u043d\u0456\u0439 \u0440\u0456\u0432\u0435\u043d\u044c.<\/p>\n\n\n\n

      \u0414\u0438\u0432\u0456\u0442\u044c\u0441\u044f \u043d\u0430:<\/p>\n\n\n\n

        \n
      • \u041f\u043e\u0434\u0456\u0457 \u201clead\u201d, \u201cpurchase\u201d, \u201csubmit_form\u201d<\/li>\n\n\n\n
      • \u0414\u0436\u0435\u0440\u0435\u043b\u0430 \u0442\u0440\u0430\u0444\u0456\u043a\u0443, \u044f\u043a\u0456 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442\u044c \u0446\u0456 \u043f\u043e\u0434\u0456\u0457<\/li>\n\n\n\n
      • \u042f\u043a\u0438\u0439 \u0442\u0438\u043f \u0442\u0440\u0430\u0444\u0456\u043a\u0443 \u043c\u0430\u0454 \u043d\u0430\u0439\u0432\u0438\u0449\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e (\u0430 \u043d\u0435 \u0442\u0440\u0430\u0444\u0456\u043a \u0437\u0430\u0433\u0430\u043b\u043e\u043c)<\/li>\n<\/ul>\n\n\n\n

        \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 Exploration Reports<\/strong>, \u0449\u043e\u0431 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u0456 \u0442\u0430\u0431\u043b\u0438\u0446\u0456 \u0437 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f\u043c\u0438 \u043f\u043e \u0434\u0436\u0435\u0440\u0435\u043b\u0430\u0445, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u0445, \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445 \u0456 \u043a\u0440\u0430\u0457\u043d\u0430\u0445.<\/p>\n\n\n\n

        3. \u041e\u0431\u043e\u0432\u2019\u044f\u0437\u043a\u043e\u0432\u043e \u0456\u043d\u0442\u0435\u0433\u0440\u0443\u0439\u0442\u0435 GA4 \u0437 Google Ads<\/strong><\/h3>\n\n\n\n

        GA4 \u0434\u0430\u0454 \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u043a\u0440\u0430\u0449\u0456 \u0437\u0432\u2019\u044f\u0437\u043a\u0438 \u0437 Google Ads, \u043d\u0456\u0436 \u0441\u0442\u0430\u0440\u0430 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430. \u0410\u043b\u0435 \u044f\u043a\u0449\u043e \u0432\u0438 \u043d\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043b\u0438 \u0446\u0435 \u2014 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 \u0431\u0443\u0434\u0435 \u0432\u0442\u0440\u0430\u0447\u0435\u043d\u0430<\/strong>.<\/p>\n\n\n\n

        \u041f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457:<\/p>\n\n\n\n

          \n
        • \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0437 GA4 \u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438\u0441\u044c \u0443 Smart Bidding<\/li>\n\n\n\n
        • \u041f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u043f\u0456\u0441\u043b\u044f \u043a\u043b\u0456\u043a\u0443<\/li>\n\n\n\n
        • \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0434\u043b\u044f \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u0440\u044f\u043c\u043e \u0432 Ads<\/li>\n<\/ul>\n\n\n\n

          \u041d\u0435 \u0437\u0430\u0431\u0443\u0434\u044c\u0442\u0435 \u0456\u043c\u043f\u043e\u0440\u0442\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0434\u0456\u0457 \u0437 GA4 \u044f\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432 Google Ads<\/strong>.<\/p>\n\n\n\n

          4. \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u044e \u2014 \u0432\u043e\u043d\u0430 \u0456\u043d\u0430\u043a\u0448\u0430<\/strong><\/h3>\n\n\n\n

          GA4 \u0437\u0430 \u0437\u0430\u043c\u043e\u0432\u0447\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 data-driven \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u044e<\/strong>, \u044f\u043a\u0430 \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u043f\u043e\u0432\u043d\u0438\u0439 \u0448\u043b\u044f\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430. \u0426\u0435 \u0434\u043e\u0431\u0440\u0435, \u0430\u043b\u0435:<\/p>\n\n\n\n

          \u0411\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u0431\u0443\u0434\u0435 “100% \u0442\u0440\u0430\u0444\u0456\u043a \u0437 Facebook” \u0447\u0438 “\u043b\u0438\u0448\u0435 Google Ads” \u2014 \u0432\u0441\u0435 \u0440\u043e\u0437\u043c\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043c\u0456\u0436 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438.<\/p>\n\n\n\n

          \u0414\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443:<\/p>\n\n\n\n

            \n
          • \u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u0439\u0442\u0435 Model Comparison Tool<\/strong><\/li>\n\n\n\n
          • \u0414\u0438\u0432\u0456\u0442\u044c\u0441\u044f First Click vs Last Click vs Data-Driven<\/strong><\/li>\n\n\n\n
          • \u0420\u043e\u0431\u0456\u0442\u044c \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438 \u043d\u0435 \u043b\u0438\u0448\u0435 \u0437\u0430 1 \u0442\u043e\u0447\u043a\u043e\u044e \u0432\u0445\u043e\u0434\u0443<\/li>\n<\/ul>\n\n\n\n

            5. \u0421\u0442\u0432\u043e\u0440\u044e\u0439\u0442\u0435 \u0432\u043b\u0430\u0441\u043d\u0456 \u043f\u0430\u043d\u0435\u043b\u0456 \u0442\u0430 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0438<\/strong><\/h3>\n\n\n\n

            \u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0456 \u0437\u0432\u0456\u0442\u0438 GA4 \u0447\u0430\u0441\u0442\u043e \u0437\u0430\u043f\u043b\u0443\u0442\u0430\u043d\u0456 \u0430\u0431\u043e \u0437\u0430\u043d\u0430\u0434\u0442\u043e \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0456. \u041d\u0430\u0442\u043e\u043c\u0456\u0441\u0442\u044c:<\/p>\n\n\n\n

              \n
            • \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 Explorations<\/strong> \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0438\u0445 \u0442\u0430\u0431\u043b\u0438\u0446\u044c<\/li>\n\n\n\n
            • \u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0439\u0442\u0435 Looker Studio (ex Data Studio)<\/strong> \u2014 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0438 \u0437 \u0432\u0456\u0437\u0443\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0454\u044e \u0434\u043b\u044f \u0441\u0435\u0431\u0435 \u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432<\/li>\n\n\n\n
            • \u0421\u0442\u0432\u043e\u0440\u0456\u0442\u044c \u0432\u043b\u0430\u0441\u043d\u0443 “\u0441\u0442\u0430\u0440\u0442\u043e\u0432\u0443” \u043f\u0430\u043d\u0435\u043b\u044c \u0437 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u043c\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438 (CPC, CPA, CR, ROAS, LTV)<\/li>\n<\/ul>\n\n\n\n

              6. \u0429\u043e \u041d\u0415 \u0432\u0430\u0440\u0442\u043e \u0440\u043e\u0431\u0438\u0442\u0438 \u0432 GA4<\/strong><\/h3>\n\n\n\n
                \n
              • \u041e\u0440\u0456\u0454\u043d\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0442\u0456\u043b\u044c\u043a\u0438 \u043d\u0430 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0438 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a<\/li>\n\n\n\n
              • \u0420\u043e\u0431\u0438\u0442\u0438 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438 \u043b\u0438\u0448\u0435 \u043f\u043e bounce rate (\u0439\u043e\u0433\u043e \u0432 GA4 \u0432\u0437\u0430\u0433\u0430\u043b\u0456 \u043d\u0435\u043c\u0430\u0454 \u0432 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u043e\u043c\u0443 \u0432\u0438\u0433\u043b\u044f\u0434\u0456)<\/li>\n\n\n\n
              • \u0406\u0433\u043d\u043e\u0440\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0434\u0456\u0457 \u2014 \u0446\u0435 \u0441\u0435\u0440\u0446\u0435 GA4<\/li>\n\n\n\n
              • \u0414\u0438\u0432\u0438\u0442\u0438\u0441\u044f \u043b\u0438\u0448\u0435 \u043d\u0430 \u201cusers\u201d \u0456 \u201csessions\u201d \u0431\u0435\u0437 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443<\/li>\n<\/ul>\n\n\n\n

                7. \u042f\u043a GA4 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043d\u0435 \u0437\u043b\u0438\u0432\u0430\u0442\u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u0443 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433\u0443<\/strong><\/h3>\n\n\n\n

                \u041a\u043e\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0430\u043d\u0456 \u0446\u0456\u043b\u0456, \u043f\u043e\u0434\u0456\u0457, \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0442\u0430 \u0437\u0432\u0456\u0442\u0438 \u2014 \u0432\u0438:<\/p>\n\n\n\n

                  \n
                • \u0411\u0430\u0447\u0438\u0442\u0435, \u044f\u043a\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0438<\/li>\n\n\n\n
                • \u041c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u043c\u043a\u043d\u0443\u0442\u0438 \u043d\u0435\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456 \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0434\u043e \u0442\u043e\u0433\u043e, \u044f\u043a \u0432\u043e\u043d\u0438 \u0437\u2019\u0457\u0434\u044f\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442<\/li>\n\n\n\n
                • \u0420\u043e\u0437\u0443\u043c\u0456\u0454\u0442\u0435 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0456 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0454\u0442\u0435 UX<\/li>\n\n\n\n
                • \u041d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0454\u0442\u0435 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u0434\u0456\u0439<\/li>\n<\/ul>\n\n\n\n

                  \u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a<\/strong><\/h2>\n\n\n\n

                  GA4 \u2014 \u0446\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u043e\u0432\u0438\u0439 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441. \u0426\u0435 \u043d\u043e\u0432\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u0434\u043e \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438<\/strong>. \u042f\u043a\u0449\u043e \u043d\u0430\u0432\u0447\u0438\u0442\u0438\u0441\u044c \u0447\u0438\u0442\u0430\u0442\u0438 \u0439\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e, \u043c\u043e\u0436\u043d\u0430:<\/p>\n\n\n\n

                    \n
                  • \u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438 CPA<\/li>\n\n\n\n
                  • \u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439<\/li>\n\n\n\n
                  • \u041f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445, \u0430 \u043d\u0435 \u0456\u043d\u0442\u0443\u0457\u0446\u0456\u0457<\/li>\n<\/ul>\n\n\n\n

                    \u0425\u043e\u0447\u0435\u0442\u0435, \u0449\u043e\u0431 \u044f \u0434\u043e\u043f\u043e\u043c\u0456\u0433 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 GA4 \u0430\u0431\u043e \u0437\u0440\u043e\u0431\u0438\u0432 \u0430\u0443\u0434\u0438\u0442 \u0432\u0430\u0448\u043e\u0457 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438?<\/p>\n\n\n\n

                    \u0417\u0430\u043b\u0438\u0448\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u2014 \u0437\u0440\u043e\u0431\u0438\u043c\u043e \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u043a\u0440\u0430\u0441\u0438\u0432\u043e\u044e, \u0430 \u0439 \u0442\u043e\u0447\u043d\u043e\u044e.<\/p>\n","protected":false},"excerpt":{"rendered":"

                    \u0423 2025 \u0440\u043e\u0446\u0456 Google Analytics 4 (GA4) \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0437\u0430\u043c\u0456\u043d\u0438\u0432 Universal Analytics, \u0456 \u0431\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0456\u0432 \u0443\u0436\u0435 \u043f\u0435\u0440\u0435\u0439\u0448\u043b\u0438 \u043d\u0430 \u043d\u043e\u0432\u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0443. \u041f\u0440\u043e\u0442\u0435 \u0432\u0435\u043b\u0438\u043a\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 […]<\/p>\n","protected":false},"author":1,"featured_media":2766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"GA4 \u0443 2025: \u044f\u043a \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0434\u0430\u043d\u0456 \u0431\u0435\u0437 \u0437\u043b\u0438\u0432\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0443 %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044c, \u044f\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044c GA4 \u0443 2025: \u043f\u043e\u0434\u0456\u0457, \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u044f, \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0437 Google Ads, \u0430\u043d\u0430\u043b\u0456\u0437 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0442\u0430 \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u0456 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0438 \u0434\u043b\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433\u0443.","footnotes":""},"categories":[35],"tags":[],"class_list":["post-2768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analityka"],"yoast_head":"\nGA4 \u0443 2025: \u044f\u043a \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0434\u0430\u043d\u0456 \u0431\u0435\u0437 \u0437\u043b\u0438\u0432\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0443 | Lasha Goduadze<\/title>\n<meta name=\"description\" content=\"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044c, \u044f\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044c GA4 \u0443 2025: \u043f\u043e\u0434\u0456\u0457, \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u044f, \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0437 Google Ads, \u0430\u043d\u0430\u043b\u0456\u0437 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0442\u0430 \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u0456 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0438 \u0434\u043b\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433\u0443.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Google Ads, \u0430\u043d\u0430\u043b\u0456\u0437 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0442\u0430 \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u0456 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0438 \u0434\u043b\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433\u0443.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goduadze.com\/uk\/ga4-in-2025-how-to-read-the-data-correctly-and-stop-wasting-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"Lasha Goduadze\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T06:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T06:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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