{"id":2673,"date":"2025-05-08T17:45:05","date_gmt":"2025-05-08T14:45:05","guid":{"rendered":"https:\/\/goduadze.com\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/"},"modified":"2025-05-08T17:52:44","modified_gmt":"2025-05-08T14:52:44","slug":"advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy","status":"publish","type":"post","link":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/","title":{"rendered":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies: \u044f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u043d\u043e\u0432\u043e\u0457 \u0435\u0440\u0438 \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456"},"content":{"rendered":"\n<p>2025 \u0440\u0456\u043a \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0437\u0430\u043a\u0440\u0456\u043f\u0438\u0432 \u043a\u0443\u0440\u0441 \u043d\u0430 <strong>\u0432\u0456\u0434\u043c\u043e\u0432\u0443 \u0432\u0456\u0434 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0456\u0445 cookies<\/strong>. Google Chrome \u043f\u0440\u0438\u0454\u0434\u043d\u0430\u0432\u0441\u044f \u0434\u043e Safari \u0439 Firefox, \u0437\u0430\u0431\u043b\u043e\u043a\u0443\u0432\u0430\u0432\u0448\u0438 third-party cookies \u0437\u0430 \u0437\u0430\u043c\u043e\u0432\u0447\u0443\u0432\u0430\u043d\u043d\u044f\u043c. \u0426\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454, \u0449\u043e <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456 \u0432\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u043d\u0430 \u0440\u0456\u0437\u043d\u0438\u0445 \u0441\u0430\u0439\u0442\u0430\u0445<\/strong>.<\/p>\n\n\n\n<p>\u0427\u0438 \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u0446\u0435 \u043a\u0456\u043d\u0435\u0446\u044c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438? \u0417\u043e\u0432\u0441\u0456\u043c \u043d\u0456. \u041f\u0440\u043e\u0441\u0442\u043e \u043d\u0430\u0441\u0442\u0430\u0432 \u0447\u0430\u0441 <strong>\u043f\u0435\u0440\u0435\u0431\u0443\u0434\u0443\u0432\u0430\u0442\u0438 \u043f\u0456\u0434\u0445\u0456\u0434 \u0434\u043e \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438, \u0442\u0440\u0435\u043a\u0456\u043d\u0433\u0443 \u0442\u0430 \u0437\u0431\u043e\u0440\u0443 \u0434\u0430\u043d\u0438\u0445<\/strong>.<\/p>\n\n\n\n<p>\u0423 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456 \u044f \u043f\u043e\u044f\u0441\u043d\u044e, <strong>\u044f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u0435\u043f\u043e\u0445\u0438 \u0431\u0435\u0437 cookies, \u044f\u043a\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0437\u0430\u0440\u0430\u0437 \u0456 \u044f\u043a \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0442\u043e\u0447\u043d\u0456\u0441\u0442\u044c \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog-1024x478.jpg\" alt=\"\" class=\"wp-image-2669\" srcset=\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog-1024x478.jpg 1024w, https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog-300x140.jpg 300w, https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog-768x358.jpg 768w, https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog-650x303.jpg 650w, https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u043b\u0438\u0441\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0443 2025 \u0440\u043e\u0446\u0456<\/strong><\/h2>\n\n\n\n<p>\ud83d\udd12 \u0423 2025 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0438 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0456 cookies, \u044f\u043a\u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u043b\u0438:<\/p>\n\n\n\n<p>\u2014 \u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u0437 \u0441\u0430\u0439\u0442\u0443 \u043d\u0430 \u0441\u0430\u0439\u0442<br>\u2014 \u041d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0442\u043e\u0447\u043d\u0438\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<br>\u2014 \u0411\u0443\u0434\u0443\u0432\u0430\u0442\u0438 lookalike-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0445 \u0434\u0430\u043d\u0438\u0445<\/p>\n\n\n\n<p>\u26a0\ufe0f \u0429\u043e \u0446\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430:<\/p>\n\n\n\n<p>\u2014 \u0421\u0442\u0430\u043b\u043e <strong>\u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0448\u0435 \u0437\u0431\u0438\u0440\u0430\u0442\u0438 \u0442\u043e\u0447\u043d\u0456 \u0434\u0430\u043d\u0456 \u043f\u0440\u043e \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432<\/strong><strong><br><\/strong>\u2014 <strong>\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043f\u043e\u0434\u043e\u0440\u043e\u0436\u0447\u0430\u0432 \u0456 \u0441\u0442\u0430\u0432 \u043c\u0435\u043d\u0448 \u0442\u043e\u0447\u043d\u0438\u043c<\/strong><strong><br><\/strong>\u2014 \u0412\u0442\u0440\u0430\u0447\u0430\u0454\u0442\u044c\u0441\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u043f\u043e \u043b\u0456\u0434\u0430\u0445 \u0456 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f\u0445, \u044f\u043a\u0456 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u043d\u0435 \u043d\u0430\u043f\u0440\u044f\u043c\u0443<\/p>\n\n\n\n<p>\ud83d\udd25 \u0410\u043b\u0435 \u0454 \u0440\u0456\u0448\u0435\u043d\u043d\u044f: <strong>\u043f\u0435\u0440\u0435\u0445\u0456\u0434 \u0434\u043e \u0432\u043b\u0430\u0441\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0442\u0430 \u043d\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0442\u0440\u0435\u043a\u0456\u043d\u0433\u0443<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0429\u043e \u0442\u0430\u043a\u0435 First-party data \u0456 \u044f\u043a \u0457\u0457 \u0437\u0431\u0438\u0440\u0430\u0442\u0438<\/strong><\/h2>\n\n\n\n<p><strong>First-party data<\/strong> \u2014 \u0446\u0435 \u0434\u0430\u043d\u0456, \u044f\u043a\u0456 \u0432\u0438 \u0437\u0431\u0438\u0440\u0430\u0454\u0442\u0435 <strong>\u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0437 \u0432\u0430\u0448\u0438\u0445 \u0434\u0436\u0435\u0440\u0435\u043b<\/strong>: \u0441\u0430\u0439\u0442, \u0431\u043e\u0442, CRM, \u0456\u043c\u0435\u0439\u043b\u0438, \u0434\u043e\u0434\u0430\u0442\u043e\u043a. \u0426\u0435:<\/p>\n\n\n\n<p>\u2705 \u0417\u0430\u044f\u0432\u043a\u0438 \u0437 \u0444\u043e\u0440\u043c\u0438<br>\u2705 \u0427\u0430\u0442\u0438 \u0443 \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0430\u0445<br>\u2705 \u041f\u0456\u0434\u043f\u0438\u0441\u043a\u0430 \u043d\u0430 \u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0443<br>\u2705 \u0414\u0430\u043d\u0456 \u0437 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430<br>\u2705 \u041f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 (\u0447\u0435\u0440\u0435\u0437 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 \u0442\u0440\u0435\u043a\u0456\u043d\u0433)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u042f\u043a \u0437\u0431\u0438\u0440\u0430\u0442\u0438 \u0446\u0456 \u0434\u0430\u043d\u0456 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e:<\/strong><\/h3>\n\n\n\n<p>\ud83d\udd39 <strong>\u0417\u0430\u044f\u0432\u043a\u0438 + \u0437\u0433\u043e\u0434\u0430 \u043d\u0430 \u043e\u0431\u0440\u043e\u0431\u043a\u0443<\/strong> \u2014 \u043e\u0434\u0440\u0430\u0437\u0443 \u0432 \u0444\u043e\u0440\u043c\u0456 (\u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e GDPR)<br>\ud83d\udd39 <strong>\u0406\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0441\u0430\u0439\u0442\u0443 \u0437 CRM<\/strong> \u2014 \u0434\u043b\u044f \u043d\u0430\u043a\u043e\u043f\u0438\u0447\u0435\u043d\u043d\u044f \u0456\u0441\u0442\u043e\u0440\u0456\u0457 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457<br>\ud83d\udd39 <strong>\u0421\u0446\u0435\u043d\u0430\u0440\u0456\u0457 \u0443 Telegram\/WhatsApp-\u0431\u043e\u0442\u0430\u0445<\/strong> \u2014 \u0447\u0443\u0434\u043e\u0432\u0438\u0439 \u043a\u0430\u043d\u0430\u043b \u0434\u043b\u044f \u0437\u0431\u043e\u0440\u0443 \u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u0457<br>\ud83d\udd39 <strong>\u0410\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0437 GA4 \u0442\u0430 GTM<\/strong> \u2014 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456 \u043f\u043e\u0434\u0456\u0457 \u044f\u043a \u0434\u0436\u0435\u0440\u0435\u043b\u043e \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438<\/p>\n\n\n\n<p>\ud83d\udd25 \u041f\u043e\u0440\u0430\u0434\u0430: <strong>\u0432\u043b\u0430\u0441\u043d\u0456 \u0434\u0430\u043d\u0456 \u2014 \u0446\u0435 \u043d\u043e\u0432\u0430 \u043d\u0430\u0444\u0442\u0430. \u0407\u0445 \u044f\u043a\u0456\u0441\u0442\u044c \u0456 \u0433\u043b\u0438\u0431\u0438\u043d\u0430 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u0443\u0441\u043f\u0456\u0445 \u0443\u0441\u0456\u0454\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 server-side tracking \u0442\u0430 Conversion API<\/strong><\/h2>\n\n\n\n<p>\u0427\u0435\u0440\u0435\u0437 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u043d\u044f \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0456\u0432, <strong>client-side \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 (\u0447\u0435\u0440\u0435\u0437 JavaScript)<\/strong> \u0432\u0436\u0435 \u043d\u0435 \u0434\u0430\u0454 \u043f\u043e\u0432\u043d\u043e\u0457 \u043a\u0430\u0440\u0442\u0438\u043d\u0438. \u0420\u0456\u0448\u0435\u043d\u043d\u044f \u2014 <strong>\u043f\u0435\u0440\u0435\u043d\u0435\u0441\u0435\u043d\u043d\u044f \u0442\u0440\u0435\u043a\u0456\u043d\u0433\u0443 \u043d\u0430 \u0441\u0435\u0440\u0432\u0435\u0440\u043d\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u0443<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Server-side tracking:<\/strong><\/h3>\n\n\n\n<p>\u0414\u0430\u043d\u0456 \u043f\u0440\u043e \u043f\u043e\u0434\u0456\u0457 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f <strong>\u043d\u0435 \u0447\u0435\u0440\u0435\u0437 \u0431\u0440\u0430\u0443\u0437\u0435\u0440 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430<\/strong>, \u0430 \u0437 \u0432\u0430\u0448\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0435\u0440\u0430 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0456 \u0441\u0430\u0439\u0442\u0443 \u2192 \u043c\u0435\u043d\u0448\u0435 \u0432\u0442\u0440\u0430\u0442, \u0431\u0456\u043b\u044c\u0448\u0435 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0456.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Conversion API (Meta, TikTok, Google):<\/strong><\/h3>\n\n\n\n<p>\u0414\u043e\u0437\u0432\u043e\u043b\u044f\u0454 <strong>\u043d\u0430\u043f\u0440\u044f\u043c\u0443 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u043f\u043e\u0434\u0456\u0457 \u0437 \u0441\u0430\u0439\u0442\u0443 \u0447\u0438 CRM \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443<\/strong>.<\/p>\n\n\n\n<p>\u0426\u0435 \u0434\u0430\u0454:<br>\u2014 \u041e\u0431\u0445\u0456\u0434 \u0431\u043b\u043e\u043a\u0443\u0432\u0430\u043b\u044c\u043d\u0438\u043a\u0456\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<br>\u2014 \u0421\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0443 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u0434\u0430\u043d\u0438\u0445, \u043d\u0430\u0432\u0456\u0442\u044c \u0431\u0435\u0437 cookies<br>\u2014 \u041c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0456\u0432 (\u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a, \u043a\u043b\u0456\u0454\u043d\u0442 ID, \u0441\u0442\u0430\u0442\u0443\u0441 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta Conversion API Gateway<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Google Enhanced Conversions + Server-side GTM<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>TikTok Events API<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Stape.io, Segment, RudderStack<\/strong> \u2014 \u0434\u043b\u044f \u0441\u043f\u0440\u043e\u0449\u0435\u043d\u043e\u0457 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd25 \u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a: <strong>\u0425\u043e\u0447\u0435\u0442\u0435 \u0442\u043e\u0447\u043d\u0443 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443 \u2014 \u0442\u0440\u0435\u043a\u0456\u043d\u0433 \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u0441\u0435\u0440\u0432\u0435\u0440\u043d\u0438\u043c.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438, \u044f\u043a\u0456 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443 \u0432 \u043d\u043e\u0432\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcca GA4 + Google Tag Manager<\/strong><\/h3>\n\n\n\n<p>\u041d\u043e\u0432\u0430 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0432\u0456\u0434 Google \u0432\u0436\u0435 \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u0441\u0443\u0447\u0430\u0441\u043d\u0456 \u0432\u0438\u043c\u043e\u0433\u0438. \u041f\u0435\u0440\u0435\u0445\u043e\u0434\u044c\u0442\u0435 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u043d\u0430 GA4 \u0456 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0439\u0442\u0435 \u043f\u043e\u0434\u0456\u0457 \u0447\u0435\u0440\u0435\u0437 GTM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd01 CRM + API \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457<\/strong><\/h3>\n\n\n\n<p>\u0417\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0438, \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0439\u0442\u0435 \u0441\u0442\u0430\u0442\u0443\u0441\u0438, \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0457\u0445 \u0443 Meta, Google, TikTok \u0447\u0435\u0440\u0435\u0437 API.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcac Telegram\/WhatsApp \u0431\u043e\u0442\u0438<\/strong><\/h3>\n\n\n\n<p>\u0427\u0430\u0442-\u0431\u043e\u0442\u0438 \u0434\u0430\u044e\u0442\u044c \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456: \u0437\u0431\u0456\u0440 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0456\u0432, \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u0432\u0456 \u0441\u0446\u0435\u043d\u0430\u0440\u0456\u0457, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f. \u0414\u0430\u043d\u0456 \u0437 \u0431\u043e\u0442\u0456\u0432 \u043c\u043e\u0436\u043d\u0430 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u0443 CRM \u0430\u0431\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0441\u0438\u0441\u0442\u0435\u043c\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd12 Consent Management Platforms (CMP)<\/strong><\/h3>\n\n\n\n<p>\u0414\u043e\u0442\u0440\u0438\u043c\u0443\u0439\u0442\u0435\u0441\u044c \u0432\u0438\u043c\u043e\u0433 \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456 (GDPR\/CCPA), \u043a\u0435\u0440\u0443\u0439\u0442\u0435 \u0437\u0433\u043e\u0434\u0430\u043c\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0456 \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u0439\u0442\u0435 \u0434\u0430\u043d\u0456 \u043b\u0435\u0433\u0430\u043b\u044c\u043d\u043e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a<\/strong><\/h2>\n\n\n\n<p>Cookies \u0437\u043d\u0438\u043a\u0430\u044e\u0442\u044c, \u0430\u043b\u0435 <strong>\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0435 \u0437\u043d\u0438\u043a\u0430\u0454 \u2014 \u0432\u043e\u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f<\/strong>.<\/p>\n\n\n\n<p>\u2705 \u0420\u043e\u0431\u0456\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 <strong>first-party data<\/strong><strong><br><\/strong>\u2705 \u041d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0439\u0442\u0435 <strong>server-side tracking \u0456 Conversion API<\/strong><strong><br><\/strong>\u2705 \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 <strong>GA4, GTM, CRM, \u0431\u043e\u0442\u0438 \u0456 API<\/strong><strong><br><\/strong>\u2705 \u0412\u0447\u0456\u0442\u044c\u0441\u044f \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0432 \u043d\u043e\u0432\u0456\u0439 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u043e\u0441\u0442\u0456<\/p>\n\n\n\n<p>\ud83d\ude80 <strong>\u041f\u043e\u0442\u0440\u0456\u0431\u043d\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0430 \u0437 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0442\u0440\u0435\u043a\u0456\u043d\u0433\u0443 \u0431\u0435\u0437 cookies?<\/strong><\/p>\n\n\n\n<p>\ud83d\udce9 <a href=\"https:\/\/goduadze.com\/uk\/contact\/\">\u0417\u0430\u043b\u0438\u0448\u0430\u0439\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0443<\/a> \u2014 \u043f\u0456\u0434\u043a\u0430\u0436\u0443, \u044f\u043a \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443 \u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0432\u0430\u0448\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0443 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2025 \u0440\u0456\u043a \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0437\u0430\u043a\u0440\u0456\u043f\u0438\u0432 \u043a\u0443\u0440\u0441 \u043d\u0430 \u0432\u0456\u0434\u043c\u043e\u0432\u0443 \u0432\u0456\u0434 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0456\u0445 cookies. Google Chrome \u043f\u0440\u0438\u0454\u0434\u043d\u0430\u0432\u0441\u044f \u0434\u043e Safari \u0439 Firefox, \u0437\u0430\u0431\u043b\u043e\u043a\u0443\u0432\u0430\u0432\u0448\u0438 third-party cookies \u0437\u0430 \u0437\u0430\u043c\u043e\u0432\u0447\u0443\u0432\u0430\u043d\u043d\u044f\u043c. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies \u0443 2025 %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0431\u0435\u0437 third-party cookies \u0443 2025: first-party data, server-side tracking, Conversion API, GA4, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438.","footnotes":""},"categories":[31],"tags":[],"class_list":["post-2673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies \u0443 2025 | Lasha Goduadze<\/title>\n<meta name=\"description\" content=\"\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0431\u0435\u0437 third-party cookies \u0443 2025: first-party data, server-side tracking, Conversion API, GA4, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies \u0443 2025 | Lasha Goduadze\" \/>\n<meta property=\"og:description\" content=\"\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0431\u0435\u0437 third-party cookies \u0443 2025: first-party data, server-side tracking, Conversion API, GA4, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Lasha Goduadze\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T14:45:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T14:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lasha Goduadze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lasha Goduadze\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u0445\u0432\u0438\u043b\u0438\u043d\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/\"},\"author\":{\"name\":\"Lasha Goduadze\",\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4\"},\"headline\":\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies: \u044f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u043d\u043e\u0432\u043e\u0457 \u0435\u0440\u0438 \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456\",\"datePublished\":\"2025-05-08T14:45:05+00:00\",\"dateModified\":\"2025-05-08T14:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4\"},\"image\":{\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg\",\"articleSection\":[\"Media Buying\"],\"inLanguage\":\"uk\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/\",\"url\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/\",\"name\":\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies \u0443 2025 | Lasha Goduadze\",\"isPartOf\":{\"@id\":\"https:\/\/goduadze.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg\",\"datePublished\":\"2025-05-08T14:45:05+00:00\",\"dateModified\":\"2025-05-08T14:52:44+00:00\",\"description\":\"\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0431\u0435\u0437 third-party cookies \u0443 2025: first-party data, server-side tracking, Conversion API, GA4, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438.\",\"breadcrumb\":{\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#primaryimage\",\"url\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg\",\"contentUrl\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg\",\"width\":1500,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"https:\/\/goduadze.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies: \u044f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u043d\u043e\u0432\u043e\u0457 \u0435\u0440\u0438 \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goduadze.com\/#website\",\"url\":\"https:\/\/goduadze.com\/\",\"name\":\"Lasha Goduadze\",\"description\":\"Media Buying Expert\",\"publisher\":{\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4\"},\"alternateName\":\"goduadze\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goduadze.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4\",\"name\":\"Lasha Goduadze\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2024\/05\/goduadze-logo-1.png\",\"contentUrl\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2024\/05\/goduadze-logo-1.png\",\"width\":500,\"height\":500,\"caption\":\"Lasha Goduadze\"},\"logo\":{\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/goduadze.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies \u0443 2025 | Lasha Goduadze","description":"\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0431\u0435\u0437 third-party cookies \u0443 2025: first-party data, server-side tracking, Conversion API, GA4, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/","og_locale":"uk_UA","og_type":"article","og_title":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies \u0443 2025 | Lasha Goduadze","og_description":"\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0431\u0435\u0437 third-party cookies \u0443 2025: first-party data, server-side tracking, Conversion API, GA4, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438.","og_url":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/","og_site_name":"Lasha Goduadze","article_published_time":"2025-05-08T14:45:05+00:00","article_modified_time":"2025-05-08T14:52:44+00:00","og_image":[{"width":1500,"height":700,"url":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg","type":"image\/jpeg"}],"author":"Lasha Goduadze","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e":"Lasha Goduadze","\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f":"3 \u0445\u0432\u0438\u043b\u0438\u043d\u0438"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#article","isPartOf":{"@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/"},"author":{"name":"Lasha Goduadze","@id":"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4"},"headline":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies: \u044f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u043d\u043e\u0432\u043e\u0457 \u0435\u0440\u0438 \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456","datePublished":"2025-05-08T14:45:05+00:00","dateModified":"2025-05-08T14:52:44+00:00","mainEntityOfPage":{"@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/"},"wordCount":528,"publisher":{"@id":"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4"},"image":{"@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#primaryimage"},"thumbnailUrl":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg","articleSection":["Media Buying"],"inLanguage":"uk"},{"@type":"WebPage","@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/","url":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/","name":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies \u0443 2025 | Lasha Goduadze","isPartOf":{"@id":"https:\/\/goduadze.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#primaryimage"},"image":{"@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#primaryimage"},"thumbnailUrl":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg","datePublished":"2025-05-08T14:45:05+00:00","dateModified":"2025-05-08T14:52:44+00:00","description":"\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0431\u0435\u0437 third-party cookies \u0443 2025: first-party data, server-side tracking, Conversion API, GA4, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438.","breadcrumb":{"@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/"]}]},{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#primaryimage","url":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg","contentUrl":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/05\/goduadze-blog.jpg","width":1500,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/goduadze.com\/uk\/advertising-without-cookies-how-to-adapt-to-the-new-era-of-privacy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/goduadze.com\/"},{"@type":"ListItem","position":2,"name":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0437 cookies: \u044f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u043d\u043e\u0432\u043e\u0457 \u0435\u0440\u0438 \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456"}]},{"@type":"WebSite","@id":"https:\/\/goduadze.com\/#website","url":"https:\/\/goduadze.com\/","name":"Lasha Goduadze","description":"Media Buying Expert","publisher":{"@id":"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4"},"alternateName":"goduadze","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goduadze.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":["Person","Organization"],"@id":"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4","name":"Lasha Goduadze","image":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/goduadze.com\/#\/schema\/person\/image\/","url":"https:\/\/goduadze.com\/wp-content\/uploads\/2024\/05\/goduadze-logo-1.png","contentUrl":"https:\/\/goduadze.com\/wp-content\/uploads\/2024\/05\/goduadze-logo-1.png","width":500,"height":500,"caption":"Lasha Goduadze"},"logo":{"@id":"https:\/\/goduadze.com\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/goduadze.com"]}]}},"_links":{"self":[{"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/posts\/2673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/comments?post=2673"}],"version-history":[{"count":2,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/posts\/2673\/revisions"}],"predecessor-version":[{"id":2676,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/posts\/2673\/revisions\/2676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/media\/2669"}],"wp:attachment":[{"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/media?parent=2673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/categories?post=2673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/tags?post=2673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}