{"id":2648,"date":"2025-04-30T11:04:20","date_gmt":"2025-04-30T08:04:20","guid":{"rendered":"https:\/\/goduadze.com\/how-to-effectively-use-performance-max-in-google-ads-in-2025\/"},"modified":"2025-04-30T11:07:08","modified_gmt":"2025-04-30T08:07:08","slug":"how-to-effectively-use-performance-max-in-google-ads-in-2025","status":"publish","type":"post","link":"https:\/\/goduadze.com\/uk\/how-to-effectively-use-performance-max-in-google-ads-in-2025\/","title":{"rendered":"\u042f\u043a \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 Performance Max \u0443 Google Ads \u0443 2025 \u0440\u043e\u0446\u0456"},"content":{"rendered":"\n<p>\u0423 2025 \u0440\u043e\u0446\u0456 Google \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0437\u0440\u043e\u0431\u0438\u0432 \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044e \u2014 <strong>Performance Max<\/strong> \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0438\u0432\u0441\u044f \u0437 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0443 \u0432 <strong>\u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0439 \u0442\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439<\/strong> \u0443 Google Ads. \u042f\u043a\u0449\u043e \u0432\u0438 \u0434\u043e\u0441\u0456 \u043f\u0440\u0430\u0446\u044e\u0454\u0442\u0435 \u043b\u0438\u0448\u0435 \u0437 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u043c\u0438 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438 \u2014 \u0432\u0438 \u0432\u0442\u0440\u0430\u0447\u0430\u0454\u0442\u0435 \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b\u0443 \u0456, \u043c\u043e\u0436\u043b\u0438\u0432\u043e, \u043f\u0435\u0440\u0435\u043f\u043b\u0430\u0447\u0443\u0454\u0442\u0435 \u0437\u0430 \u043b\u0456\u0434\u0438.<\/p>\n\n\n\n<p>\u0410\u043b\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0440\u043e\u0431\u043e\u0442\u0430 \u0437 Performance Max \u0432\u0438\u043c\u0430\u0433\u0430\u0454 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0457 \u043b\u043e\u0433\u0456\u043a\u0438. \u0423 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456 \u044f \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u043c, <strong>\u044f\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443\u0432\u0430\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u043a\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0441\u0438\u0433\u043d\u0430\u043b\u0430\u043c\u0438, \u0443\u043d\u0438\u043a\u0430\u0442\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0445 \u201c\u043f\u043e\u043c\u0438\u043b\u043e\u043a\u201d \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0443<\/strong> \u0456 \u043f\u043e\u0454\u0434\u043d\u0443\u0432\u0430\u0442\u0438 PMax \u0456\u0437 \u0456\u043d\u0448\u0438\u043c\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0429\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u0432 Performance Max \u0443 2025 \u0440\u043e\u0446\u0456<\/strong><\/h2>\n\n\n\n<p>Performance Max \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u043e\u043d\u043e\u0432\u043b\u044e\u0454\u0442\u044c\u0441\u044f, \u0456 \u0432 2025 \u0440\u043e\u0446\u0456 \u0437\u2019\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u0432\u0430\u0436\u043b\u0438\u0432\u0456 \u0437\u043c\u0456\u043d\u0438:<\/p>\n\n\n\n<p>\u2705 <strong>\u041f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0441\u0438\u0433\u043d\u0430\u043b\u0456\u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457<\/strong> \u2014 \u0442\u0435\u043f\u0435\u0440 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043a\u0440\u0430\u0449\u0435 \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432.<br>\u2705 <strong>\u041f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f \u0432\u043b\u0430\u0441\u043d\u0438\u0445 first-party \u0434\u0430\u043d\u0438\u0445<\/strong> \u0441\u0442\u0430\u043b\u043e must-have (\u0447\u0435\u0440\u0435\u0437 \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c cookies).<br>\u2705 <strong>\u041d\u043e\u0432\u0438\u0439 \u0437\u0432\u0456\u0442 \u043f\u0440\u043e \u0430\u043a\u0442\u0438\u0432\u0438<\/strong> \u2014 Google \u0434\u0430\u0454 \u0431\u0456\u043b\u044c\u0448\u0435 \u0434\u0430\u043d\u0438\u0445 \u043f\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445, \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u0445, \u0431\u0430\u043d\u0435\u0440\u0430\u0445.<br>\u2705 <strong>\u0406\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0437 GA4<\/strong> \u2014 \u0434\u043b\u044f \u0431\u0456\u043b\u044c\u0448 \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439.<br>\u2705 <strong>\u041f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439<\/strong> \u2014 \u0442\u0435\u043f\u0435\u0440 Performance Max \u043c\u043e\u0436\u0435 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0434\u043b\u044f \u043e\u0444\u043b\u0430\u0439\u043d-\u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n\n\n\n<p>\ud83d\udd25 \u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a: Google \u0445\u043e\u0447\u0435, \u0449\u043e\u0431 \u0432\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u043b\u0438 \u0439\u043e\u043c\u0443 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u043f\u043e\u0432\u043d\u043e\u0432\u0430\u0436\u0435\u043d\u044c, \u0430\u043b\u0435 \u0441\u0430\u043c\u0435 <strong>\u044f\u043a\u0456\u0441\u0442\u044c \u0432\u0445\u0456\u0434\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0456 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/strong> \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u042f\u043a \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443\u0432\u0430\u0442\u0438 \u0444\u0456\u0434\u0438 \u0456 \u0441\u0438\u0433\u043d\u0430\u043b\u0438 \u0434\u043b\u044f \u043a\u0440\u0430\u0449\u043e\u0457 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457<\/strong><\/h2>\n\n\n\n<p>\u0423 Performance Max <strong>\u043d\u0435\u043c\u0430\u0454 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443<\/strong>. \u0412\u0438 \u043f\u0440\u0430\u0446\u044e\u0454\u0442\u0435 \u0437:<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>\u0421\u0438\u0433\u043d\u0430\u043b\u0430\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0439<\/strong> \u2014 \u0441\u043f\u0438\u0441\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432, \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0456\u0432, \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u0432\u0438\u0445 \u0434\u0430\u043d\u0438\u0445.<br>\ud83d\udd39 <strong>\u0424\u0456\u0434\u0430\u043c\u0438<\/strong> \u2014 \u0442\u043e\u0432\u0430\u0440\u043d\u0456 \u0444\u0456\u0434\u0438 (\u0434\u043b\u044f e-commerce), \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0456 \u0444\u0456\u0434\u0438 (\u0434\u043b\u044f \u043e\u0444\u043b\u0430\u0439\u043d-\u0442\u043e\u0447\u043e\u043a), \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456 \u0444\u0456\u0434\u0438.<br>\ud83d\udd39 <strong>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u043c\u0438<\/strong> \u2014 \u0442\u0435\u043a\u0441\u0442, \u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f, \u0432\u0456\u0434\u0435\u043e, \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0429\u043e \u0437\u0440\u043e\u0431\u0438\u0442\u0438, \u0449\u043e\u0431 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e:<\/strong><\/h3>\n\n\n\n<p>\u2705 \u041f\u0456\u0434\u0433\u043e\u0442\u0443\u0439\u0442\u0435 <strong>\u0447\u0438\u0441\u0442\u0438\u0439 \u0456 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u0444\u0456\u0434<\/strong> \u2014 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u0434\u043b\u044f \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0456\u0432 (\u043f\u043e\u0432\u043d\u0430 \u043d\u0430\u0437\u0432\u0430 \u0442\u043e\u0432\u0430\u0440\u0443, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f, \u043e\u043f\u0438\u0441, \u0446\u0456\u043d\u0430, \u0430\u043a\u0446\u0456\u0457).<br>\u2705 \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 <strong>\u044f\u043a\u0456\u0441\u043d\u0456 \u0441\u0438\u0433\u043d\u0430\u043b\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457<\/strong> \u2014 \u0434\u0430\u043d\u0456 \u0437 CRM, Google Analytics, Lookalike-\u0441\u043f\u0438\u0441\u043a\u0438.<br>\u2705 \u0417\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0442\u0435 <strong>\u0432\u043b\u0430\u0441\u043d\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438<\/strong>, \u0430 \u043d\u0435 \u043f\u043e\u043a\u043b\u0430\u0434\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u201c\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0443 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u044e\u201d.<br>\u2705 \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 <strong>\u0440\u0456\u0437\u043d\u0456 \u0433\u0440\u0443\u043f\u0438 \u0430\u043a\u0442\u0438\u0432\u0456\u0432<\/strong> \u043f\u0456\u0434 \u0440\u0456\u0437\u043d\u0456 \u0446\u0456\u043b\u0456 \u0430\u0431\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u0442\u043e\u0432\u0430\u0440\u0456\u0432.<\/p>\n\n\n\n<p>\ud83d\udd25 \u041f\u043e\u0440\u0430\u0434\u0430: <strong>\u041d\u0435 \u0434\u0430\u0432\u0430\u0439\u0442\u0435 Performance Max \u201c\u0432\u0441\u0435 \u043e\u0434\u0440\u0430\u0437\u0443\u201d<\/strong>. \u0427\u0438\u043c \u0431\u0456\u043b\u044c\u0448 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u0432\u0445\u0456\u0434\u043d\u0456 \u0434\u0430\u043d\u0456 \u2014 \u0442\u0438\u043c \u0442\u043e\u0447\u043d\u0456\u0448\u0435 \u043f\u0440\u0430\u0446\u044e\u0454 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u0456\u0434\u0432\u043e\u0434\u043d\u0456 \u043a\u0430\u043c\u0435\u043d\u0456 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457<\/strong><\/h2>\n\n\n\n<p>Performance Max \u2014 \u0446\u0435 \u0441\u0438\u043b\u0430, \u044f\u043a\u0430 \u043c\u043e\u0436\u0435 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u043d\u0430 \u0432\u0430\u0441 \u0430\u0431\u043e \u043f\u0440\u043e\u0442\u0438 \u0432\u0430\u0441.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u0456 \u0440\u0438\u0437\u0438\u043a\u0438:<\/strong><\/h3>\n\n\n\n<p>\u274c <strong>\u041d\u0435\u043c\u0430\u0454 \u0447\u0456\u0442\u043a\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e, \u0434\u0435 \u0441\u0430\u043c\u0435 \u043f\u043e\u043a\u0430\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/strong> \u2014 YouTube, Gmail, Discovery, Search \u2014 \u0432\u0441\u0435 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u043c\u0456\u043a\u0441\u0456.<br>\u274c <strong>\u0417\u0432\u0456\u0442\u043d\u0456\u0441\u0442\u044c \u0434\u0443\u0436\u0435 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0430<\/strong>, \u0432\u0430\u0436\u043a\u043e \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0449\u043e \u043f\u0440\u0430\u0446\u044e\u0454, \u0430 \u0449\u043e \u043d\u0456.<br>\u274c <strong>\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435 \u201c\u043a\u0430\u043d\u0456\u0431\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438\u201d \u0432\u0430\u0448\u0456 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/strong> \u2014 \u0442\u043e\u0431\u0442\u043e \u0437\u0430\u0431\u0438\u0440\u0430\u0442\u0438 \u0442\u0440\u0430\u0444\u0456\u043a \u0456\u0437 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0456\u0432.<br>\u274c <strong>\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u043c\u043e\u0436\u0435 \u201c\u0437\u0430\u0441\u0442\u0440\u044f\u0433\u0442\u0438\u201d \u043d\u0430 \u0441\u043b\u0430\u0431\u043a\u0438\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445<\/strong>, \u044f\u043a\u0449\u043e \u0432\u0438 \u043d\u0435 \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0438\u043b\u0438 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0456\u0432.<\/p>\n\n\n\n<p>\u2705 \u042f\u043a \u0443\u043d\u0438\u043a\u043d\u0443\u0442\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u043e\u0437\u0434\u0456\u043b\u044f\u0439\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0437\u0430 \u0446\u0456\u043b\u044f\u043c\u0438<\/strong> (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u043e\u043a\u0440\u0435\u043c\u043e \u2014 \u0442\u043e\u043f\u043e\u0432\u0456 \u0442\u043e\u0432\u0430\u0440\u0438, \u043e\u043a\u0440\u0435\u043c\u043e \u2014 \u043d\u043e\u0432\u0438\u043d\u043a\u0438).<br><\/li>\n\n\n\n<li><strong>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043e\u043d\u043e\u0432\u043b\u044e\u0439\u0442\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438 \u0442\u0430 \u0441\u043b\u0456\u0434\u043a\u0443\u0439\u0442\u0435 \u0437\u0430 \u0441\u0442\u0430\u0442\u0443\u0441\u0430\u043c\u0438 \u0430\u043a\u0442\u0438\u0432\u0456\u0432<\/strong>.<br><\/li>\n\n\n\n<li><strong>\u041c\u043e\u043d\u0456\u0442\u043e\u0440\u0442\u0435 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0456 \u0442\u0435\u0440\u043c\u0456\u043d\u0438<\/strong>, \u0449\u043e\u0431 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438, \u044f\u043a\u0456 \u0437\u0430\u043f\u0438\u0442\u0438 \u201c\u0437\u0430\u0431\u0438\u0440\u0430\u0454\u201d PMax.<br><\/li>\n\n\n\n<li><strong>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0432\u0438\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0445 \u043a\u043b\u044e\u0447\u0456\u0432<\/strong>, \u044f\u043a\u0449\u043e \u043f\u0430\u0440\u0430\u043b\u0435\u043b\u044c\u043d\u043e \u0432\u0435\u0434\u0435\u0442\u0435 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u042f\u043a \u043f\u043e\u0454\u0434\u043d\u0443\u0432\u0430\u0442\u0438 Performance Max \u0456\u0437 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438<\/strong><\/h2>\n\n\n\n<p>\ud83d\udccc \u0412\u0430\u0436\u043b\u0438\u0432\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u0438 PMax \u2014 \u0430 <strong>\u0456\u043d\u0442\u0435\u0433\u0440\u0443\u0432\u0430\u0442\u0438 \u0439\u043e\u0433\u043e \u0432 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0443 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 Google Ads<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0421\u0446\u0435\u043d\u0430\u0440\u0456\u0457 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u044f:<\/strong><\/h3>\n\n\n\n<p>\ud83d\udd39 <strong>PMax \u0434\u043b\u044f \u0445\u043e\u043b\u043e\u0434\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443 + Search \u0434\u043b\u044f \u0433\u0430\u0440\u044f\u0447\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0456\u0432<\/strong><strong><br><\/strong>\ud83d\udd39 <strong>PMax \u2014 \u0434\u043b\u044f \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0456\u0432 \u0456 \u0448\u0438\u0440\u043e\u043a\u043e\u0433\u043e \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f, Search \u2014 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439<\/strong><strong><br><\/strong>\ud83d\udd39 <strong>PMax \u2014 \u044f\u043a \u0442\u0435\u0441\u0442\u043e\u0432\u0438\u0439 \u043c\u0430\u0439\u0434\u0430\u043d\u0447\u0438\u043a \u0434\u043b\u044f \u0437\u0431\u043e\u0440\u0443 \u043d\u043e\u0432\u0438\u0445 \u0437\u0432\u2019\u044f\u0437\u043e\u043a (\u043f\u043e\u0442\u0456\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u0442\u0438 \u0443 \u0437\u0432\u0438\u0447\u0430\u0439\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457)<\/strong><strong><br><\/strong>\ud83d\udd39 <strong>\u0420\u043e\u0437\u0434\u0456\u043b\u0438\u0442\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0438 \u0456 \u0432\u0456\u0434\u0441\u043b\u0456\u0434\u043a\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0442\u0438\u043f\u0443 \u043e\u043a\u0440\u0435\u043c\u043e<\/strong><\/p>\n\n\n\n<p>\ud83d\udd25 \u041f\u043e\u0440\u0430\u0434\u0430: <strong>\u041d\u0435 \u0432\u0456\u0434\u043c\u043e\u0432\u043b\u044f\u0439\u0442\u0435\u0441\u044c \u0432\u0456\u0434 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439<\/strong>. \u0407\u0445 \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u044f \u0437 PMax \u2014 \u0446\u0435 \u0433\u043d\u0443\u0447\u043a\u0456\u0441\u0442\u044c, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0456 \u0432\u0438\u0449\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0456\u0441\u0442\u044c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a<\/strong><\/h2>\n\n\n\n<p>Performance Max \u0443 2025 \u2014 \u0446\u0435 <strong>\u043f\u043e\u0442\u0443\u0436\u043d\u0438\u0439, \u0430\u043b\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442<\/strong>. Google \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0443\u0432\u0430\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0430\u043b\u0435 \u0441\u0430\u043c\u0435 <strong>\u0432\u0430\u0448\u0456 \u0434\u0430\u043d\u0456, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430, \u0456 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043d\u0430\u0434 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u043c\u0438 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442<\/strong>.<\/p>\n\n\n\n<p>\u2705 \u0413\u043e\u0442\u0443\u0439\u0442\u0435 \u044f\u043a\u0456\u0441\u043d\u0456 \u0444\u0456\u0434\u0438<br>\u2705 \u0417\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0443\u0439\u0442\u0435 \u0432\u043b\u0430\u0441\u043d\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438<br>\u2705 \u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0439\u0442\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0456 \u0437\u0430\u043f\u0438\u0442\u0438<br>\u2705 \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 PMax \u0443 \u0437\u0432\u2019\u044f\u0437\u0446\u0456 \u0437 \u0456\u043d\u0448\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438<\/p>\n\n\n\n<p>\ud83d\ude80 <strong>\u0425\u043e\u0447\u0435\u0442\u0435 \u0440\u043e\u0437\u0456\u0431\u0440\u0430\u0442\u0438 \u0432\u0430\u0448\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e Performance Max \u0456 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457?<\/strong><\/p>\n\n\n\n<p>\ud83d\udce9 <a href=\"https:\/\/goduadze.com\/uk\/contact\/\">\u041d\u0430\u043f\u0438\u0448\u0456\u0442\u044c \u043c\u0435\u043d\u0456<\/a> \u2014 \u043f\u0440\u043e\u0432\u0435\u0434\u0443 \u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u0438\u0439 \u0430\u0443\u0434\u0438\u0442 \u0456 \u043f\u0456\u0434\u043a\u0430\u0436\u0443, \u0434\u0435 \u0432\u0442\u0440\u0430\u0447\u0430\u0454\u0442\u044c\u0441\u044f \u0431\u044e\u0434\u0436\u0435\u0442.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0423 2025 \u0440\u043e\u0446\u0456 Google \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0437\u0440\u043e\u0431\u0438\u0432 \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044e \u2014 Performance Max \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0438\u0432\u0441\u044f \u0437 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0443 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0439 \u0442\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0443 Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Performance Max \u0443 Google Ads \u0443 2025 %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"\u042f\u043a \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 Performance Max \u0443 2025 \u0440\u043e\u0446\u0456: \u0444\u0456\u0434\u0438, \u0441\u0438\u0433\u043d\u0430\u043b\u0438, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438, \u0440\u0438\u0437\u0438\u043a\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u044f \u0437 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438.","footnotes":""},"categories":[30],"tags":[],"class_list":["post-2648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Max \u0443 Google Ads \u0443 2025 | Lasha Goduadze<\/title>\n<meta name=\"description\" content=\"\u042f\u043a \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 Performance Max \u0443 2025 \u0440\u043e\u0446\u0456: \u0444\u0456\u0434\u0438, \u0441\u0438\u0433\u043d\u0430\u043b\u0438, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438, \u0440\u0438\u0437\u0438\u043a\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u044f \u0437 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