{"id":2472,"date":"2025-03-18T17:25:11","date_gmt":"2025-03-18T15:25:11","guid":{"rendered":"https:\/\/goduadze.com\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/"},"modified":"2025-03-18T17:26:49","modified_gmt":"2025-03-18T15:26:49","slug":"how-media-buying-will-change-in-2025-key-trends-new-opportunities","status":"publish","type":"post","link":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/","title":{"rendered":"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456: \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456"},"content":{"rendered":"\n<p>\u041c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f, \u0456 <strong>2025 \u0440\u0456\u043a \u043d\u0435 \u0441\u0442\u0430\u043d\u0435 \u0432\u0438\u043d\u044f\u0442\u043a\u043e\u043c<\/strong>. \u041e\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0456\u0432, \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u043f\u043b\u0438\u0432\u0443 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043c\u043e\u0433\u0438 \u0434\u043e \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456 \u0434\u0430\u043d\u0438\u0445 \u0437\u043c\u0443\u0448\u0443\u044e\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 <strong>\u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e\u0431 \u043d\u0435 \u0437\u043b\u0438\u0432\u0430\u0442\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0438<\/strong>.<\/p>\n\n\n\n<p>\u0429\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438\u043c\u0435 \u0443 2025 \u0440\u043e\u0446\u0456? <strong>\u042f\u043a\u0456 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0431\u0443\u0434\u0443\u0442\u044c \u043d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u043c\u0438?<\/strong> \u042f\u043a \u0437\u043c\u0456\u043d\u044f\u0442\u044c\u0441\u044f \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443? \u0412\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u0446\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u2013 \u0443 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u042f\u043a \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c\u0441\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 Facebook Ads, Google Ads \u0456 TikTok Ads?<\/h2>\n\n\n\n<p>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e <strong>\u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0443\u044e\u0442\u044c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044e, \u043e\u0431\u043c\u0435\u0436\u0443\u044e\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u0430\u0434\u0430\u043f\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0434\u043e \u043d\u043e\u0432\u0438\u0445 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0456\u0432 \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd39 Facebook Ads: \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0430 \u0437\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0454\u044e<\/strong><\/h3>\n\n\n\n<p>\u2705 <strong>Advantage+ \u0441\u0442\u0430\u043d\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u043c<\/strong> \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439<br>\u2705 <strong>\u041e\u0431\u043c\u0435\u0436\u0435\u043d\u043d\u044f \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443<\/strong> \u2013 Facebook \u0437\u043c\u0435\u043d\u0448\u0443\u0454 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432 \u0442\u0430 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445<br>\u2705 <strong>\u0417\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u043b\u0456\u0434\u0430 (CPL)<\/strong> \u2013 \u0447\u0435\u0440\u0435\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044e \u0442\u0430 \u0437\u043c\u0456\u043d\u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0456\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<\/p>\n\n\n\n<p>\ud83d\udd25 <strong>\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u0438?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 <strong>Advantage+ campaigns<\/strong> \u2013 \u0432\u043e\u043d\u0438 \u0432\u0436\u0435 \u0434\u0430\u044e\u0442\u044c \u043a\u0440\u0430\u0449\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438, \u043d\u0456\u0436 \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/li>\n\n\n\n<li>\u0422\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 <strong>\u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/strong> \u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430\u043c Facebook \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457<\/li>\n\n\n\n<li>\u0420\u043e\u0431\u0438\u0442\u0438 <strong>\u0430\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u0432\u0456\u0434\u0435\u043e<\/strong> (Reels \u0442\u0430 Stories), \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u043e\u043d\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u0431\u0456\u043b\u044c\u0448\u0435 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd39 Google Ads: \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0442\u0430 Performance Max<\/strong><\/h3>\n\n\n\n<p>\u2705 <strong>Performance Max \u043f\u043e\u0441\u0442\u0443\u043f\u043e\u0432\u043e \u0437\u0430\u043c\u0456\u043d\u044e\u0454 \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/strong><strong><br><\/strong>\u2705 <strong>Google AI \u043f\u043e\u0447\u0438\u043d\u0430\u0454 \u0441\u0430\u043c \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/strong> \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0432\u0430\u0448\u0438\u0445 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432<br>\u2705 <strong>\u0427\u0430\u0441\u0442\u043a\u043e\u0432\u0435 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u043d\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0443 \u0434\u043e \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438 \u0447\u0435\u0440\u0435\u0437 \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u0456\u0441\u0442\u044c<\/strong><\/p>\n\n\n\n<p>\ud83d\udd25 <strong>\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u0438?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 <strong>Performance Max \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/strong>, \u044f\u043a\u0449\u043e \u0449\u0435 \u0446\u044c\u043e\u0433\u043e \u043d\u0435 \u0437\u0440\u043e\u0431\u0438\u043b\u0438<\/li>\n\n\n\n<li>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 <strong>AI-\u0433\u0435\u043d\u0435\u0440\u043e\u0432\u0430\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/strong> \u2013 \u0432\u043e\u043d\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u0431\u0456\u043b\u044c\u0448\u0435 \u043a\u043b\u0456\u043a\u0456\u0432<\/li>\n\n\n\n<li>\u0421\u043b\u0456\u0434\u043a\u0443\u0432\u0430\u0442\u0438 \u0437\u0430 \u043e\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f\u043c\u0438 \u0432 Google Analytics 4 \u0434\u043b\u044f \u0437\u0431\u043e\u0440\u0443 \u0442\u043e\u0447\u043d\u0456\u0448\u0438\u0445 \u0434\u0430\u043d\u0438\u0445<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd39 TikTok Ads: \u043d\u0438\u0437\u044c\u043a\u0438\u0439 CPC \u0456 \u0432\u0438\u0441\u043e\u043a\u0430 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u0456\u0441\u0442\u044c<\/strong><\/h3>\n\n\n\n<p>\u2705 <strong>TikTok \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443<\/strong><strong><br><\/strong>\u2705 <strong>\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0432\u0441\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u0432\u0456\u0434\u0434\u0430\u0454 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u043c\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u0432\u0456\u0434\u0435\u043e<\/strong><strong><br><\/strong>\u2705 <strong>TikTok Shopping Ads \u2013 \u043d\u043e\u0432\u0430 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0434\u043b\u044f e-commerce<\/strong><\/p>\n\n\n\n<p>\ud83d\udd25 <strong>\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u0438?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 <strong>\u043d\u0430\u0442\u0438\u0432\u043d\u0456 \u0432\u0456\u0434\u0435\u043e<\/strong> \u0443 \u0441\u0442\u0438\u043b\u0456 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443<\/li>\n\n\n\n<li>\u0422\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 <strong>TikTok Shopping Ads<\/strong>, \u044f\u043a\u0449\u043e \u0443 \u0432\u0430\u0441 e-commerce<\/li>\n\n\n\n<li>\u0406\u043d\u0442\u0435\u0433\u0440\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0437 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0438 \u0432\u0430\u0440\u0442\u043e \u043f\u043e\u043a\u043b\u0430\u0434\u0430\u0442\u0438\u0441\u044f \u043d\u0430 AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044e \u0447\u0438 \u043a\u0440\u0430\u0449\u0435 \u043a\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438 \u0432\u0440\u0443\u0447\u043d\u0443?<\/h2>\n\n\n\n<p><strong>\u0428\u0442\u0443\u0447\u043d\u0438\u0439 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442 (AI) \u0443\u0436\u0435 \u0437\u043c\u0456\u043d\u044e\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0440\u0438\u043d\u043e\u043a<\/strong>, \u0456 \u0432 2025 \u0440\u043e\u0446\u0456 \u0439\u043e\u0433\u043e \u0440\u043e\u043b\u044c \u0449\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u0437\u0440\u043e\u0441\u0442\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd39 \u0429\u043e \u0440\u043e\u0431\u0438\u0442\u044c AI \u0432 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433\u0443?<\/strong><\/h3>\n\n\n\n<p>\u2705 \u0421\u0430\u043c \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457<br>\u2705 \u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0441\u0442\u0430\u0432\u043a\u0438 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0447\u0430\u0441\u0456<br>\u2705 \u0421\u0442\u0432\u043e\u0440\u044e\u0454 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f (Google AI Ads, Meta Advantage+)<\/p>\n\n\n\n<p>\ud83d\udd25 <strong>\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u0438?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 <strong>AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044e<\/strong> \u0434\u043b\u044f \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 (Facebook Advantage+, Google Performance Max)<\/li>\n\n\n\n<li><strong>\u0410\u043b\u0435 \u043d\u0435 \u0456\u0433\u043d\u043e\u0440\u0443\u0432\u0430\u0442\u0438 \u0440\u0443\u0447\u043d\u0435 \u043a\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f<\/strong> \u2013 \u0432\u043e\u043d\u043e \u0432\u0441\u0435 \u0449\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435 \u0432 \u043d\u0456\u0448\u0435\u0432\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u0445<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a:<\/strong> \u0423 2025 \u0440\u043e\u0446\u0456 \u043d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u2013 \u0446\u0435 <strong>\u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u044f AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0440\u0443\u0447\u043d\u043e\u0433\u043e \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0433\u043b\u0438\u0431\u0448\u043e\u0457 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u043e\u0432\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u0456\u0441\u043b\u044f \u043e\u043d\u043e\u0432\u043b\u0435\u043d\u044c \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456<\/h2>\n\n\n\n<p>\u041f\u0456\u0441\u043b\u044f \u0437\u043c\u0456\u043d \u0443 <strong>iOS 17 \u0442\u0430 \u043d\u043e\u0432\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456<\/strong> \u0431\u0430\u0433\u0430\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u043f\u043e\u043c\u0456\u0442\u0438\u043b\u0438 \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd39 \u0429\u043e \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f?<\/strong><\/h3>\n\n\n\n<p>\u2705 <strong>\u0417\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0456 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443<\/strong><strong><br><\/strong>\u2705 <strong>\u041e\u0431\u043c\u0435\u0436\u0435\u043d\u043d\u044f \u0437\u0431\u043e\u0440\u0443 \u0434\u0430\u043d\u0438\u0445 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0456\u0445 \u0441\u0430\u0439\u0442\u0430\u0445<\/strong><strong><br><\/strong>\u2705 <strong>\u0417\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0430\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 first-party data<\/strong> (\u0432\u043b\u0430\u0441\u043d\u0456 \u0431\u0430\u0437\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432)<\/p>\n\n\n\n<p>\ud83d\udd25 <strong>\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u0438?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 <strong>Lookalike \u0442\u0430 \u0448\u0438\u0440\u043e\u043a\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457<\/strong> \u0437\u0430\u043c\u0456\u0441\u0442\u044c \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443<\/li>\n\n\n\n<li><strong>\u0417\u0431\u0438\u0440\u0430\u0442\u0438 \u0432\u043b\u0430\u0441\u043d\u0456 \u0431\u0430\u0437\u0438 \u0434\u0430\u043d\u0438\u0445<\/strong> (email-\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0438, \u0447\u0430\u0442-\u0431\u043e\u0442\u0438, CRM)<\/li>\n\n\n\n<li>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 <strong>Server-Side Tracking<\/strong> \u0434\u043b\u044f \u043a\u043e\u0440\u0435\u043a\u0442\u043d\u043e\u0433\u043e \u0437\u0431\u043e\u0440\u0443 \u0434\u0430\u043d\u0438\u0445<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0443 2025 \u0440\u043e\u0446\u0456<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd39 \u0422\u041e\u041f-5 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c 2025 \u0440\u043e\u043a\u0443<\/strong><\/h3>\n\n\n\n<p>\ud83d\ude80 <strong>Google Ads<\/strong> \u2013 \u0432\u0441\u0435 \u0449\u0435 \u21161 \u0434\u043b\u044f \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<br>\ud83d\ude80 <strong>Facebook Ads<\/strong> \u2013 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043c\u0430\u0441\u043e\u0432\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443<br>\ud83d\ude80 <strong>TikTok Ads<\/strong> \u2013 \u043d\u0430\u0439\u0434\u0435\u0448\u0435\u0432\u0448\u0456 \u043a\u043b\u0456\u043a\u0438 \u0442\u0430 \u0432\u0438\u0441\u043e\u043a\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043e\u0441\u0442\u0456<br>\ud83d\ude80 <strong>Telegram Ads<\/strong> \u2013 \u043d\u043e\u0432\u0438\u0439 \u0442\u0440\u0435\u043d\u0434 \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0443 \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0430\u0445<br>\ud83d\ude80 <strong>YouTube Ads<\/strong> \u2013 \u043d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0439 \u0432\u0456\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/p>\n\n\n\n<p>\ud83d\udd25 <strong>\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u0438?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041d\u0435 \u0437\u0430\u0446\u0438\u043a\u043b\u044e\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u043e\u0434\u043d\u0456\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0456<\/strong>, \u0430 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0454\u0434\u043d\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0440\u0456\u0437\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436\u0430\u0445<\/strong> \u0434\u043b\u044f \u043a\u0440\u0430\u0449\u043e\u0433\u043e \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f<\/li>\n\n\n\n<li><strong>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 AI<\/strong> \u0434\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0432\u0441\u0456\u0445 \u043a\u0430\u043d\u0430\u043b\u0456\u0432<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a<\/h2>\n\n\n\n<p>\ud83d\udd39 <strong>\u0423 2025 \u0440\u043e\u0446\u0456 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0441\u0442\u0430\u043d\u0435 \u0449\u0435 \u0431\u0456\u043b\u044c\u0448 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u0438\u043c<\/strong> \u2013 AI \u0442\u0430 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0431\u0443\u0434\u0443\u0442\u044c \u0432\u0438\u043a\u043e\u043d\u0443\u0432\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u0444\u0443\u043d\u043a\u0446\u0456\u0439.<br>\ud83d\udd39 <strong>\u0420\u0443\u0447\u043d\u0435 \u043a\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438 \u0432\u0441\u0435 \u0449\u0435 \u043c\u0430\u0454 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f<\/strong>, \u0430\u043b\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0432 \u043e\u043a\u0440\u0435\u043c\u0438\u0445 \u0432\u0438\u043f\u0430\u0434\u043a\u0430\u0445.<br>\ud83d\udd39 <strong>TikTok Ads, Telegram Ads \u0456 YouTube Ads \u043d\u0430\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0456<\/strong>, \u0442\u043e\u0436 \u0432\u0430\u0440\u0442\u043e \u0440\u043e\u0437\u0448\u0438\u0440\u044e\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043d\u0430\u043b\u0438.<br>\ud83d\udd39 <strong>\u0414\u0430\u043d\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 (first-party data) \u0441\u0442\u0430\u043d\u0443\u0442\u044c \u0449\u0435 \u0431\u0456\u043b\u044c\u0448 \u0446\u0456\u043d\u043d\u0438\u043c\u0438<\/strong> \u2013 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u0437\u043c\u043e\u0436\u0443\u0442\u044c \u0457\u0445 \u0437\u0431\u0438\u0440\u0430\u0442\u0438, \u043e\u0442\u0440\u0438\u043c\u0430\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443.\ud83d\ude80 <strong>\u0425\u043e\u0447\u0435\u0442\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0443 2025 \u0440\u043e\u0446\u0456?<\/strong><strong><br><\/strong>\ud83d\udce9 <strong>\u0417\u0430\u043b\u0438\u0448\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430 \u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u0438\u0439 \u0430\u0443\u0434\u0438\u0442 \u2013 \u044f \u043f\u0456\u0434\u043a\u0430\u0436\u0443, \u044f\u043a \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0432\u0430\u0448\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457!<\/strong> \ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f, \u0456 2025 \u0440\u0456\u043a \u043d\u0435 \u0441\u0442\u0430\u043d\u0435 \u0432\u0438\u043d\u044f\u0442\u043a\u043e\u043c. \u041e\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0456\u0432, \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u043f\u043b\u0438\u0432\u0443 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043c\u043e\u0433\u0438 \u0434\u043e \u043a\u043e\u043d\u0444\u0456\u0434\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456 \u0434\u0430\u043d\u0438\u0445 \u0437\u043c\u0443\u0448\u0443\u044e\u0442\u044c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456 %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"\u042f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u0447\u0435\u043a\u0430\u044e\u0442\u044c \u043d\u0430 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456? \u041d\u043e\u0432\u0456 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 Facebook, Google, TikTok Ads, AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u042f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?","footnotes":""},"categories":[31],"tags":[],"class_list":["post-2472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456 | Lasha Goduadze<\/title>\n<meta name=\"description\" content=\"\u042f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u0447\u0435\u043a\u0430\u044e\u0442\u044c \u043d\u0430 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456? \u041d\u043e\u0432\u0456 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 Facebook, Google, TikTok Ads, AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u042f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456 | Lasha Goduadze\" \/>\n<meta property=\"og:description\" content=\"\u042f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u0447\u0435\u043a\u0430\u044e\u0442\u044c \u043d\u0430 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456? \u041d\u043e\u0432\u0456 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 Facebook, Google, TikTok Ads, AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u042f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"Lasha Goduadze\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T15:25:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T15:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lasha Goduadze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lasha Goduadze\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u0445\u0432\u0438\u043b\u0438\u043d\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/\"},\"author\":{\"name\":\"Lasha Goduadze\",\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4\"},\"headline\":\"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456: \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456\",\"datePublished\":\"2025-03-18T15:25:11+00:00\",\"dateModified\":\"2025-03-18T15:26:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/\"},\"wordCount\":595,\"publisher\":{\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4\"},\"image\":{\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg\",\"articleSection\":[\"Media Buying\"],\"inLanguage\":\"uk\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/\",\"url\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/\",\"name\":\"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456 | Lasha Goduadze\",\"isPartOf\":{\"@id\":\"https:\/\/goduadze.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg\",\"datePublished\":\"2025-03-18T15:25:11+00:00\",\"dateModified\":\"2025-03-18T15:26:49+00:00\",\"description\":\"\u042f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u0447\u0435\u043a\u0430\u044e\u0442\u044c \u043d\u0430 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456? \u041d\u043e\u0432\u0456 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 Facebook, Google, TikTok Ads, AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u042f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?\",\"breadcrumb\":{\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#primaryimage\",\"url\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg\",\"contentUrl\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg\",\"width\":1500,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"https:\/\/goduadze.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456: \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goduadze.com\/#website\",\"url\":\"https:\/\/goduadze.com\/\",\"name\":\"Lasha Goduadze\",\"description\":\"Media Buying Expert\",\"publisher\":{\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4\"},\"alternateName\":\"goduadze\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goduadze.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4\",\"name\":\"Lasha Goduadze\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2024\/05\/goduadze-logo-1.png\",\"contentUrl\":\"https:\/\/goduadze.com\/wp-content\/uploads\/2024\/05\/goduadze-logo-1.png\",\"width\":500,\"height\":500,\"caption\":\"Lasha Goduadze\"},\"logo\":{\"@id\":\"https:\/\/goduadze.com\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/goduadze.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456 | Lasha Goduadze","description":"\u042f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u0447\u0435\u043a\u0430\u044e\u0442\u044c \u043d\u0430 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456? \u041d\u043e\u0432\u0456 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 Facebook, Google, TikTok Ads, AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u042f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/","og_locale":"uk_UA","og_type":"article","og_title":"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456 | Lasha Goduadze","og_description":"\u042f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u0447\u0435\u043a\u0430\u044e\u0442\u044c \u043d\u0430 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456? \u041d\u043e\u0432\u0456 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 Facebook, Google, TikTok Ads, AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u042f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?","og_url":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/","og_site_name":"Lasha Goduadze","article_published_time":"2025-03-18T15:25:11+00:00","article_modified_time":"2025-03-18T15:26:49+00:00","og_image":[{"width":1500,"height":700,"url":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg","type":"image\/jpeg"}],"author":"Lasha Goduadze","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e":"Lasha Goduadze","\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f":"3 \u0445\u0432\u0438\u043b\u0438\u043d\u0438"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#article","isPartOf":{"@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/"},"author":{"name":"Lasha Goduadze","@id":"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4"},"headline":"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456: \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456","datePublished":"2025-03-18T15:25:11+00:00","dateModified":"2025-03-18T15:26:49+00:00","mainEntityOfPage":{"@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/"},"wordCount":595,"publisher":{"@id":"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4"},"image":{"@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg","articleSection":["Media Buying"],"inLanguage":"uk"},{"@type":"WebPage","@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/","url":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/","name":"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456 | Lasha Goduadze","isPartOf":{"@id":"https:\/\/goduadze.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#primaryimage"},"image":{"@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg","datePublished":"2025-03-18T15:25:11+00:00","dateModified":"2025-03-18T15:26:49+00:00","description":"\u042f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u0447\u0435\u043a\u0430\u044e\u0442\u044c \u043d\u0430 \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456? \u041d\u043e\u0432\u0456 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 Facebook, Google, TikTok Ads, AI-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u042f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?","breadcrumb":{"@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/"]}]},{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#primaryimage","url":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg","contentUrl":"https:\/\/goduadze.com\/wp-content\/uploads\/2025\/03\/goduadze-blog-2.jpg","width":1500,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/goduadze.com\/uk\/how-media-buying-will-change-in-2025-key-trends-new-opportunities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/goduadze.com\/"},{"@type":"ListItem","position":2,"name":"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0431\u0430\u0457\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456: \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456"}]},{"@type":"WebSite","@id":"https:\/\/goduadze.com\/#website","url":"https:\/\/goduadze.com\/","name":"Lasha Goduadze","description":"Media Buying Expert","publisher":{"@id":"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4"},"alternateName":"goduadze","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goduadze.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":["Person","Organization"],"@id":"https:\/\/goduadze.com\/#\/schema\/person\/1b0600366a4ada64e7b6575f5b7e6ee4","name":"Lasha Goduadze","image":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/goduadze.com\/#\/schema\/person\/image\/","url":"https:\/\/goduadze.com\/wp-content\/uploads\/2024\/05\/goduadze-logo-1.png","contentUrl":"https:\/\/goduadze.com\/wp-content\/uploads\/2024\/05\/goduadze-logo-1.png","width":500,"height":500,"caption":"Lasha Goduadze"},"logo":{"@id":"https:\/\/goduadze.com\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/goduadze.com"]}]}},"_links":{"self":[{"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/posts\/2472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/comments?post=2472"}],"version-history":[{"count":2,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/posts\/2472\/revisions"}],"predecessor-version":[{"id":2474,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/posts\/2472\/revisions\/2474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/media\/2470"}],"wp:attachment":[{"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/media?parent=2472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/categories?post=2472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goduadze.com\/uk\/wp-json\/wp\/v2\/tags?post=2472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}