Meta research shows: every day more than 100 thousand advertising accounts worldwide face blocking, and this number increases every year. For businesses this is not just a technical obstacle, it is a risk of losing access to audiences, halted sales, and reputational damage.
I’ll explain how the blocking mechanisms work, what to watch for in 2025, and which solutions actually help protect an ad account and budget.
Reasons for Meta ad account blocking
Meta Ads blocking: it is always a consequence of policy violations or incorrect interaction with the platform. The most common reasons:
- Violations of Meta advertising policy 2025: algorithms automatically detect content that contradicts the updated requirements — for example, incorrect images, prohibited topics, or manipulative wording. In 2025 Meta tightened requirements for transparency, honesty, and ad safety.
- Intellectual property violations: using other people’s brands, logos, or content without permission often leads to blocking.
- Negative user feedback: if the audience files mass complaints about an ad, Meta’s algorithms automatically lower the account’s score, increasing the risk of sanctions.
- Common advertiser mistakes: incorrect targeting setup, attempts to circumvent restrictions, use of fake data, or misleading information.
- Payment data issues: incorrect payment details, expired cards, or suspicious transactions.
Blocks in Meta Ads: types and characteristics
Meta ad account blocks can be conditionally divided into several types:
- Temporary blocks: short-term sanctions that arise due to suspected policy violations or a spike in negative feedback. Most often these blocks are lifted after identity verification or an appeal.
- Permanent blocks: severe sanctions where the account or business manager completely loses access to advertising. Causes include systematic violations, fraud, and serious breaches of Meta’s policy.
- Automated blocks: decisions are made by algorithms based on machine learning, analysis of account behavior, content, and feedback.
- Manual blocks: Meta moderators manually review accounts, especially after appeals or competitors’ complaints.
- Policy-related blocks: changes in Meta’s 2025 policy can lead to mass blocks if content does not meet the new standards.
Temporary blocks and their signs
A temporary block is a signal from Meta that something in the account’s operation raises suspicion. Main signs:
- Loss of access to running ads, but retention of the ability to view the account.
- A request for identity verification: Meta asks to confirm identity via documents or phone.
- A notification of a policy violation, but without permanent account removal.
In such cases I recommend:
- Promptly complete identity verification.
- Check content for compliance with Meta’s policy.
- Submit an appeal through the official form, clearly arguing your position.
Permanent blocks: causes and consequences
A permanent block is the most difficult scenario for a business. Causes:
- Systematic violations of advertising policy.
- Use of prohibited topics or fraudulent schemes.
- Mass user complaints.
- Forged payment data or fake accounts.
Consequences:
- Loss of access to advertising tools.
- Loss of campaign history, audiences, and analytics.
- Possible penalties and restrictions for the business within the Meta ecosystem.
Account restoration is possible only through an official appeal, but success depends on the arguments and the account’s history.
Solutions when a Meta ad account is blocked — what to do?
An effective account recovery strategy consists of several steps:
- Analysis of the reasons for the block: review messages from Meta, audit content and transaction history.
- Preparation for the appeal: collecting evidence, arguments, documents.
- Implementation of additional security measures: two-factor authentication, identity verification, Meta Verified.
- Organizing backup accounts and business managers to ensure continuity of operations.
Appealing a Meta Ads block, how to submit?
My experience shows that a successful appeal is based on:
- Clear argumentation: explaining why the block is erroneous, with reference to Meta policy.
- Providing all necessary documents: scans of ID, proof of the right to use brands.
- Avoiding emotional or aggressive wording.
- Following the recommendations of the Meta Safety Center: current advice is published on the official portal.
It’s better to prepare a personalized appeal that takes the specifics of the business into account.
Meta account protection: two-factor authentication and Meta Verified
Two-factor authentication is the basic account protection. Implementing this feature significantly reduces the risk of unauthorized access and automatic blocks. Research by American marketing agencies shows that accounts with two-factor authentication are 40% less likely to be blocked.
Meta Verified, a new level of protection that allows you to verify identity, brand, and content rights. This increases the platform’s trust in the account and reduces the likelihood of sanctions.
Backup accounts and business managers for security – how to use them?
Creating a backup Business Manager and accounts is a long-term protection strategy. Global practice shows that large brands always have multiple accounts for different projects, which helps avoid downtime in case of a block.
I recommend:
- Create a separate Business Manager for each line of activity.
- Add several administrators with verified identities.
- Regularly check access rights and update information.
How to avoid being blocked in Meta Ads?
Avoiding blocks is a systemic approach that covers several areas:
- Studying Meta Advertising Policy 2025: update knowledge of platform requirements quarterly.
- Quality content: avoid manipulation, clickbait, and fake information.
- Proper targeting: do not use prohibited audiences, do not limit users’ rights.
- Gradual scaling: a sudden increase in budgets or reach often raises suspicion in the algorithms.
The impact of AI and machine learning on Meta ad moderation
In 2025, ad moderation at Meta is almost completely automated. Machine learning algorithms analyze dozens of parameters: content, account behavior, audience feedback. According to Nielsen, 59% of marketers consider AI personalization and campaign optimization the most powerful trend of the year.
Scaling ad campaigns without blocks
Safe scaling is:
- Gradual increase of budget (no more than 20% per day).
- Testing new audiences on separate accounts.
- Regular audit of ad campaigns.
- Implementing systems to monitor negative feedback.
The future of blocks in Meta Ads: how businesses can adapt
In 2025, Meta’s advertising policy becomes even stricter, and algorithms more complex. Ad campaign ROI depends not only on creativity or budget, but also on compliance with rules, transparency, and account security. A long-term strategy includes regular monitoring of policies, implementation of protective measures, team training, and readiness for change.
To work effectively with Meta’s new rules in 2025, it’s important to account for these changes in strategy and campaign preparation.
Key takeaways for entrepreneurs, managers, and marketers
- Regularly update knowledge about the Meta Advertising Policy 2025.
- Ensure quality and relevance of ad content.
- Implement two-factor authentication and Meta Verified.
- Organize backup accounts and Business Managers.
- Use a step-by-step approach to appealing blocks.
- Monitor negative feedback and manage risks.
- Plan scaling taking into account Meta’s limits and algorithms.
