Breaking Barriers 60,000+ Leads for a Bankruptcy Legal Firm

In this case, we explore the incredible journey of generating over 60,000 qualified leads for a newly established legal firm specializing in bankruptcy. From strategy development to campaign optimization across multiple channels, this case highlights how we turned challenges into opportunities, even during global disruptions like COVID-19 and the beginning of the war.

Numbers

The numbers speak for themselves. With over $120,000 in advertising spend, we achieved a staggering ROAS of 400%. Our campaigns consistently delivered results, driving over 15,000 monthly website visits with an average conversion rate of 6%, leading to approximately 2,500 applications per month.

60000

Leads

400

ROAS, %

Tasks

The project’s primary objective was to generate high-quality leads while establishing trust in a brand-new service on the market. We also set up end-to-end analytics to ensure complete tracking of the customer journey and scaled campaigns across multiple channels for maximum impact.

01

Building Trust in a New Service

Crafted a compelling message and creative strategies to overcome skepticism and drive interest in bankruptcy services.

02

Generating High-Quality Leads

Developed precise targeting strategies and optimized campaigns to attract the most relevant audience.

03

Establishing Robust Analytics

Implemented end-to-end tracking to measure performance and refine strategies for maximum efficiency.

Solutions

The results were achieved through a combination of innovative strategies, technical expertise, and close collaboration with the client. We leveraged multiple advertising platforms, fine-tuned every campaign, and maintained an agile approach to adapt to market conditions.

Multi-Channel Advertising Strategy

Successfully utilized Google Ads, Facebook Ads, TikTok Ads, Telegram Ads, and more to capture a wide audience and drive conversions.

Data-Driven Optimization

Implemented advanced analytics tools to continuously monitor and refine campaign performance, ensuring maximum ROI.

Content and Community Engagement

Built trust through engaging blog posts, forums, and social media content, addressing the audience’s pain points and educating them about the benefits of bankruptcy services.

Our collaboration faced numerous challenges, including the COVID-19 pandemic and the start of the war. Despite these hurdles, we continued scaling campaigns and achieving record-breaking results.

OUR SIMPLE PROCESS

Week 1

Project Kickoff

In the initial weeks, TechGrowth and Outgrid identified challenges in outdated online visibility and market differentiation. A kickoff meeting set the tone, leading to collaborative planning sessions that outlined project goals, scope, and timelines.

Week 2

Strategy Development

Conducted comprehensive market research and formulated a strategic plan. The teams simplified the project blueprint, assigned necessary resources, and concluded the assembly of the project team.

Week 3

Execution and Testing

The project executed the plan, focusing on redesign and content optimization. Were dedicated to rigorous testing, internally and through a beta version release, addressing issues promptly.

Monthly Metrics

Consistent Growth with Remarkable Metrics

15000

Visitors

Conversion rate, %

2500

Quality leads

My name is Oleg Bolotsky, and I am the head of the legal firm ‘Zvilnymo’ To anyone reading this, I highly recommend Lasha Goduadze as a serious, honest, and responsible marketer. I’ve been working with Lasha for four years, and there has never been a single problem. All hypotheses are tested quickly, and the best solutions are found for the time, place, and circumstances.

Oleg B.

Head of Zvilnymo LLC legal company