Revitalizing Growth 3,000+ Leads for a Meal Delivery Business

In this case, we explore how we transformed an existing healthy meal delivery business into a growth powerhouse. Over the course of 12 months, we generated over 3,000 leads and achieved an impressive 2000% ROAS. By redesigning their website and launching comprehensive advertising campaigns, we helped the business scale significantly and strengthen its market presence.

Numbers

With a budget of $6,000, we drove exceptional results—generating over 3,000 leads and achieving an average ROAS of 2000%. Monthly, the website attracted 7,000 visitors, with a 3.5% conversion rate resulting in approximately 250 inquiries per month.

3000

Leads

6000

Budget, $

Tasks

The client’s initial setup lacked a modern website and integrated advertising strategy. Our tasks were to redesign the website, launch effective ad campaigns, and scale the business by significantly increasing lead generation and conversions.

01

Website Revamp

Redesigned and optimized the website to improve user experience, instill trust, and boost conversions.

02

Comprehensive Ad Campaigns

Developed and executed targeted campaigns on Google Ads and Facebook Ads to drive relevant traffic.

03

Scaling with Precision

Monitored and adjusted campaigns regularly to ensure steady growth while maintaining cost-efficiency.

Solutions

Our approach combined a modernized website with data-driven advertising strategies. Each campaign was meticulously optimized to maximize ROI, while the updated website provided a seamless user experience that encouraged conversions.

Strategic Campaign Planning

Built ad campaigns targeting health-conscious individuals ready to invest in meal plans.

Optimized Website Design

Delivered a user-friendly, visually appealing site with clear CTAs and streamlined navigation.

Data-Driven Scaling

Used analytics and real-time performance insights to fine-tune ad targeting and reduce acquisition costs.

I was inspired by the passion and drive of the business owner. Seeing their dedication motivated me to dive deep into the project, and together, we successfully carved out a significant share of the market.

OUR SIMPLE PROCESS

Week 1
Project Kickoff
In the initial weeks, TechGrowth and Outgrid identified challenges in outdated online visibility and market differentiation. A kickoff meeting set the tone, leading to collaborative planning sessions that outlined project goals, scope, and timelines.
Week 2
Strategy Development
Conducted comprehensive market research and formulated a strategic plan. The teams simplified the project blueprint, assigned necessary resources, and concluded the assembly of the project team.
Week 3
Execution and Testing
The project executed the plan, focusing on redesign and content optimization. Were dedicated to rigorous testing, internally and through a beta version release, addressing issues promptly.

Monthly Metrics

Consistent Growth with Impressive Metrics

7000

Visitors

3.5

Conversion rate, %

250

Quality leads

This project was a remarkable journey. Collaborating with such a passionate business owner made all the difference. Their energy fueled my commitment to delivering the best results. By focusing on the details—whether through website improvements or ad campaign optimizations—we achieved exceptional growth. Witnessing this success was incredibly rewarding and a true testament to the power of dedication and strategic execution.

Lasha Goduadze

Media Buyer