Launching Success 272 Sales for a New Pet Store in 1 Month

This case highlights how we helped a newly launched e-commerce pet store generate 272 sales within the first month of advertising. The client needed an efficient ad strategy to drive traffic and sales before transitioning to self-managed campaigns. With a structured approach and precise targeting in Google Ads, we delivered strong results while maintaining cost efficiency.

Numbers

With a budget of $800, we generated 272 sales, achieving an impressive conversion rate of 7%. The website attracted 3,900 visitors per month, ensuring a steady flow of traffic and transactions.

272

Sales

800

Budget, $

Tasks

The primary goal was to set up high-performing ad campaigns that would deliver immediate sales and serve as a foundation for the client’s long-term strategy. We developed a tailored approach, optimized targeting, and provided detailed consultations for future independent campaign management.

01

Building an Effective Ad Strategy

Designed a scalable Google Ads strategy focusing on high-intent audiences.

02

Optimizing for Sales Conversion

Developed ad creatives and campaign structures to maximize conversion rates.

03

Consulting for Long-Term Success

Provided insights and recommendations to enable the client to manage campaigns independently after the initial setup.

Solutions

The key to success was a structured and data-driven approach. By focusing on performance metrics, optimizing keywords, and refining audience targeting, we ensured that every advertising dollar was spent efficiently.

Smart Bidding Strategies

Implemented data-driven bidding methods to optimize cost-per-click and maximize ROAS.

Audience Segmentation & Targeting

Identified and targeted pet owners most likely to convert, ensuring high engagement.

Conversion Tracking & Performance Analysis

Set up end-to-end tracking to monitor ad performance and provide actionable insights.

The impressive results were achieved through a structured and detail-oriented approach. The success of this project proved that a well-planned advertising campaign can quickly deliver measurable growth for a new e-commerce business.

OUR SIMPLE PROCESS

Week 1
Project Kickoff
In the initial weeks, TechGrowth and Outgrid identified challenges in outdated online visibility and market differentiation. A kickoff meeting set the tone, leading to collaborative planning sessions that outlined project goals, scope, and timelines.
Week 2
Strategy Development
Conducted comprehensive market research and formulated a strategic plan. The teams simplified the project blueprint, assigned necessary resources, and concluded the assembly of the project team.
Week 3
Execution and Testing
The project executed the plan, focusing on redesign and content optimization. Were dedicated to rigorous testing, internally and through a beta version release, addressing issues promptly.

Monthly Metrics

Rapid Growth in Just One Month

3900

Visitors

7

Conversion rate, %

272

Sales

This project reinforced the importance of structured campaign setup and testing. In just one month, we built a solid foundation that enabled the client to take control of their advertising efforts confidently. Seeing such quick results from a new store was a rewarding experience, proving that a well-executed ad strategy can drive immediate and sustainable e-commerce success.

Lasha Goduadze

Media Buyer