What advertising campaigns to set up in Google Ads for promoting an online store
Did you know that over a third of small business owners find it most challenging to determine what truly works in marketing?
TOP 6 Trends in the Use of Artificial Intelligence for Business in 2025
Current Trends in Artificial Intelligence Use for Business In today’s business environment, artificial intelligence (AI) is becoming a key tool for enhancing
TOP 6 Effective Advertising Formats on Instagram for the Construction Sector
Introduction: Why Instagram Advertising Could Be Key for Construction Companies in 2025 Did you know that over 70% of Instagram users in
How to Increase Click Through Rate CTR for Meta Ads
Did you know that the difference between a CTR of 0.7% and 2% can influence the customer acquisition cost in Meta Ads
How to Reduce Advertising Costs in Google Ads Without Decreasing Sales
In 2025, Google Ads undergoes a significant transformation under the influence of artificial intelligence development, automation, and changing user behavior. Among the
GA4 in 2025: How to Read the Data Correctly and Stop Wasting Budget
By 2025, Google Analytics 4 (GA4) has fully replaced Universal Analytics, and most businesses have already made the switch. Yet, a large
Top 5 Most Effective TikTok Ad Formats in 2025
In 2025, TikTok is no longer just a platform for memes and dances — it’s one of the most powerful lead generation
How to Reduce CPA in Facebook Ads in 2025: New Strategies After iOS 17
In 2025, Facebook Ads (Meta Ads) has become increasingly challenging — especially for advertisers still relying on outdated strategies. After the release
Advertising Without Cookies: How to Adapt to the New Era of Privacy
The year 2025 has officially marked the end of third-party cookies. With Google Chrome now joining Safari and Firefox in blocking third-party
How to Effectively Use Performance Max in Google Ads in 2025
In 2025, Google has fully committed to automation — Performance Max is no longer experimental. It has become the core campaign type
Why Your Ad Creatives Don’t Work: Mistakes That Waste Your Budget
In 2025, advertising competition is fiercer than ever, and creative quality often determines the success or failure of a campaign. Even the
Should You Run Ads on Telegram in 2025? Opportunities and Pitfalls
Telegram is one of the fastest-growing platforms in the digital space in 2025. Its user base continues to expand, channels influence buying
TikTok Ads vs Meta Ads in 2025: What Works Better for Small Businesses?
In 2025, small businesses are facing a familiar — yet increasingly complex — question:Where should you invest your ad budget — TikTok
How to Effectively Launch Ads on Telegram in 2025
Telegram is one of the most underrated advertising platforms in 2025 — and it can become your top source of affordable leads.
Is Facebook Ads No Longer Working? Why CPL Is Rising and How to Lower It in 2025
If you’re running Facebook Ads in 2025, you’ve likely noticed: the cost per lead (CPL) keeps going up. A few years ago,
How to Launch TikTok Ads in 2025: A Step-by-Step Strategy
TikTok Ads has quickly become one of the most dynamic platforms in digital marketing. In 2025, it’s no longer “just a platform
How Media Buying Will Change in 2025: Key Trends & New Opportunities
Media buying is constantly evolving, and 2025 will be no exception. Algorithm updates, the increasing influence of artificial intelligence (AI), and new
Digital Advertising Trends in 2025: What You Need to Know for Business Growth
Digital marketing is evolving every year, and 2025 will bring even more changes. Google and Facebook algorithms are updating, AI is revolutionizing
Targeted Advertising Mistakes That Drain Your Budget
Targeted advertising is one of the most effective tools for attracting customers. However, even experienced advertisers can lose money due to critical
How to Launch Google Ads Campaigns the Right Way in 2025
Google Ads remains one of the most powerful tools for attracting customers, but the effectiveness of your campaigns depends entirely on proper
How to Cut Your Lead Cost by 50%: Proven Methods
In media buying, reducing lead costs is one of the key indicators of ad campaign efficiency. The lower the cost per lead
